EMU Integrated Marketing Communications students win top DMEF award

by Pamela Young, Published August 14, 2009

YPSILANTI — The Direct Marketing Educational Foundation (DMEF) has announced that four students in the Eastern Michigan University Integrated Marketing Communications (IMC) program won top honors in its 2009 Collegiate ECHO Awards.

Winning the Gold Award are Dianne Koval Butler of Brookeville, Md., Stacey Folsom of Brighton, Kristen Gaither-Aben of Petoskey, and Courtney Bliznik of Clinton Township. Team members will receive a cash prize certificate and recognition on the DMEF web site (directworks.org) and publications.

The EMU IMC program also had two teams that placed as semi-finalists: students Andrew Stimpson, Kevin Goh, Theresa Hamilton, Juvie de Koning were on one team and Rachel Royer, Lauren Vance and Shannon Bellefleur made up the second team.

The 2009 DMEF competition took place during the fall 2008 and spring 2009 semesters and attracted nearly 100 entries from colleges nationwide.

“EMU students exhibited outstanding marketing research, creativity and a thorough understanding of the role of direct marketing and social media in an integrated marketing communications plan,” said EMU adjunct instructor David Marold, who taught the winning team in the IMC 608 Direct Marketing class.

 “This award underscores the quality of our IMC students and our program’s commitment toward student national recognition and advancement,” said EMU marketing professor Matthew Sauber, who developed the course.

EMU’s award continues its national winning streak. During last year’s DMEF competition, EMU students Alyssa Koontz, Walid Khalil and Shawna Fleming won a Silver Award for their entry, It’s What Your Business Deserves. The team was also awarded honorable mention among all graduate school entries for the Best Media Plan.

EMU’s College of Business has been ranked among the “Best Business Schools” five straight years, according to The Princeton Review. The college hosts the nation’s only Ethos Week each year in March and is also the first to create an “Ethos Statement” and “Ethos Honor Society.” Visit cob.emich.edu for more information.

Pamela Young

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