Marketing Idol: Students compete in devising marketing plans for EMU basketball

by Geoff Larcom, Published December 03, 2009

YPSILANTI — There will be creativity, energy and teamwork on display on the hard-court floor Dec. 12 at the Convocation Center, but with a twist: The marketing game plans will be coming from business students at Eastern Michigan University.

In a special blend of basketball and business, students will present their marketing plans for promoting EMU men’s and women’s hoops in a Marketing Idol competition patterned after the popular American Idol TV talent show.

In the best “Idol” tradition, a panel of EMU celebrity judges will critique the ten-minute presentations of five teams of students that have worked together this semester to design marketing plans. The students have developed their strategies as part of a sports marketing class in the EMU College of Business.

Funding for the class and the Marketing Idol event was provided through a generous donation from the E-Hoops Group (EHG), the official support organization for EMU men’s and women’s basketball. The intent of the partnership between the College of Business and the EHG is to increase awareness and attendance for EMU men’s and women’s basketball and generate additional recognition for the University as a whole.

The practice gym in the Convocation Center will be set up with a TV-style stage, including theater-style lighting, video and sound, to create a true Idol atmosphere with a cheering audience. The top two teams, as determined by a vote of the audience, will receive cash prizes at a special halftime ceremony at the men’s basketball game against James Madison, which tips-off at 7 p.m. that night. The Marketing Idol competition will run from 5 p.m. to 6:30 p.m. in the practice gym. Doors will open at 4:30 p.m.

Those who attend the Marketing Idol event will receive a free box lunch, an E-Hoops Group T-shirt and a game ticket. You also get the chance to cheer, watch the EMU students present their ideas, and vote to select the winning teams.

EMU students, faculty, and staff who pre-register for the event and then attend will also receive a free EMU Bookstore/dining gift card valued at $25. To pre-register, call the EMU Ticket Office at 734-487-2282, or stop by the box offices at the Convocation Center or Student Center.

Geoff Larcom


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