Ethos Week at EMU College of Business focuses on ethics and integrity

by Geoff Larcom, Published March 03, 2010

YPSILANTI - Integrity, honesty, respect. Those are just a few of the values exemplified by Ethos Week, a creation of Eastern Michigan University's College of Business.
Eastern's fourth annual Ethos Week runs March 15-19, as the college brims with activity and events intended to promote business ethics and further ethics education.
The week begins and ends with a flourish. The start comes early Monday (March 15) morning, when the Paul W. Smith show from WJR 760-AM makes its annual visit to broadcast from the college. Smith and the crew from the Midwest's most popular and powerful morning radio news and talk show will broadcast from 5:30-9 a.m.
To end the week, Robert Bobb, emergency finance manager of the Detroit Public Schools, will serve as the keynote speaker in a luncheon and reception, scheduled Friday, March 19, from 12:30 p.m. to 2:30 p.m.
Bobb is among a strong lineup of speakers who echo the values and focus of Ethos Week, said David Mielke, dean of the College of Business.
"This year's lineup of speakers continues the tradition of excellence," Mielke said. "It is very positive to have speakers from all types of companies who truly care about business ethics and can relate the ethical issues they have faced to our students."
Eastern Michigan's Ethos Week is the first of its kind offered by any business school in the country. The student members of the Dean's Board of Student Advisors developed the concept and planned the events for the first Ethos Week in 2007. The board is composed of student leaders in the College of Business.
The genesis of the week came about in 2006, when College of Business faculty decided that it wanted to develop a strong statement of the ethics and values that represent the spirit of the college. The resulting Ethos Statement, the first adopted by any business school in the country, lists six values as the core for the college: integrity, honesty, trustworthiness, respect, learning and work ethic. The statement is attached to the syllabus for every course offered by the College of Business. 
"This week of events reinforces what we have been teaching in the classroom," Mielke says. "Business ethics are essential to a successful company. We are continuing to build a culture -- an ethos -- based on ethics and values. This foundation for the college brings a sense of pride to our students, faculty and staff."
Here is a look at this year's schedule:
Monday, March 15
• Paul W. Smith of WJR-AM radio will broadcast his morning show from the College of Business from 5:30-9 a.m.
• Unveiling and initial signing of the 2010 Ethos Banner 9-9:30 a.m., on the second floor of the College of Business. Everyone is invited to continue to sign the banner throughout the week. Each year's banner is then hung on the fourth floor of the College of Business.
Tuesday, March 16
• Mary Anne Gale, former vice president, Procter and Gamble, presents "Ethics and International Business," 11:30 a.m. to 12:30 p.m., room 114, College of Business.
• Lucy Ann Lance, talk radio host, 1290 WLBY-AM and co-owner of Lance & Erskine Communications, presents "Ethics and the Media," 5:30-6:30 p.m., room 114, College of Business.
Wednesday, March 17
• Daniel Saint, managing director, Jefferson Wells, presents "Corporate Social Responsibility and Sustainability" 11:30 a.m. to 12:30 p.m., room 114, College of Business.
• Chris Hall, president, Repair, presents "Ethics and Entrepreneurship," 5:30-6:30 p.m., room 114, College of Business.
Thursday, March 18
• Debra Power, president, Power Marketing and Research, presents "Ethics and Marketing Research," 11:30 a.m. to 12:30 p.m., room 114, College of Business.
• Ken Fine, former vice president, Intel, presents "Ethics: The Fourth Dimension,"5:30-6:30 p.m., room 114, College of Business.
Friday, March 19 - EMU Student Center Ballroom
• Private sponsor reception with Robert Bobb, noon to 12:30 p.m.
• Open reception, 12:30 p.m. to 1 p.m., EMU Student Center Ballroom
• Ethos Week Luncheon, EMU Student Center Ballroom, 1-1:40 p.m.
• Keynote speaker Robert Bobb, 1:40-2:25 p.m.
• Ethos Honor Society induction, 2:25 p.m.
• Concluding remarks, 2:30 p.m.
All events, except the Friday luncheon, are free and open to the public. For more information, go to and click on “Ethics at the COB.” Luncheon tickets, which cost $5 for students or $35 for others, can be purchased at the Student Center box office, and the Quirk and Convocation Center ticket offices.

Geoff Larcom


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