EMU students top major powers to finish second in supply chain competition

by Geoff Larcom, Published April 29, 2010

YPSILANTI - A team of three undergraduate supply chain management students from Eastern Michigan University’s College of Business finished second recently in the Supply Chain Challenge, at Michigan State University.

The team of Melissa Fiddie (Brighton), Trina Nash (Pinckney) and James Flora (Plymouth) competed against 10 universities, including Michigan State, Kentucky, Miami (Ohio), Penn State, Arkansas State, Western Michigan, Wayne State, Central Michigan, Grand Valley and Ohio State.

Eastern topped larger schools such as Penn State, MSU and the Buckeyes, despite participating for just the first time in the second annual event. Grand Valley State won the competition.

“Our students did a great job, balancing their focus on qualitative and quantitative factors in making their decisions, unlike the big-name schools, who were focusing on quantitative analysis only,” said Shiri Vivek, an assistant professor of marketing and supply chain management who serves as the team’s faculty advisor.

The competition involved a supply chain simulation developed at MSU in
cooperation with several major corporations. Those included Chrysler, Dow
Chemical, Electronic Data Systems, Flextronics, Ford, General Motors, IBM, and Motorola.

The teams were introduced to the simulation and given a night to develop their strategies. Then, on Friday, in a three-hour long session, the teams employed those strategies to enhance the performance of the simulated supply chain. The teams made strategic decisions to manage the operations of a simulated international supply chain in order to achieve financial performance and efficiency.

For more information on the EMU undergraduate supply chain program, see the website at: http://www.cob.emich.edu/include/templatesubpage.cfm?id=1079.

Geoff Larcom



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