by Walter Kraft, Published May 25, 2010
YPSILANTI - One of the nation’s leading business colleges has joined with one of the nation’s leading business publications to help executives and entrepreneurs. The Eastern Michigan University College of Business is working with Crain’s Detroit Business Multimedia Services to produce informational video segments that provide practical, real-world strategies for success.
The series includes 26 individual productions, including topics ranging from “Streamlining Your Accounting Systems,” “How to Communicate in a Crisis,” and “Tweet Your Way to Success.” Each segment will run for one week on the Crain’s Detroit Business website (www.crainsdetroit.com). The production is the latest in a series of multimedia partnerships at Eastern Michigan University. Eastern has worked since 2008 with WWJ-AM 950 in the production of “Education Minute,” a weekly informational segment for parents, students and educators. Just last year, Eastern introduced a video production on the same topic with WXYZ-TV.
The new production with Crain’s will be called “Business Education Minute.” Eastern Michigan University College of Business Dean David Mielke said, “We work with business executives and entrepreneurs every day who are seeking strategies for success. Many are worried about the current environment and understand that one wrong move, or one small savings, can be the difference between success and failure. We offer this expertise every day in the classroom – this new production provides an opportunity to share important business advice with a new and larger audience. Crain’s sets the standard for business leadership and is an ideal partner for this initiative.”
"Eastern has established itself as a community resource for its expertise in education through area broadcast partners reaching a broad public,” said Crain’s Detroit Business Publisher Mary Kramer. “We're delighted that the College of Business
has selected the video capabilities of Crain's Detroit Business and crainsdetroit.com as the means for distributing its business expertise to people running Detroit-area businesses.”
The Princeton Review named Eastern Michigan University’s College of Business one of the nation’s most outstanding business schools in 2009 for the fifth consecutive year. Founded in 1964, Eastern Michigan University’s College
of Business is accredited by The Association to Advance Collegiate Schools of Business International (AACSB) and offers undergraduate and graduate degrees. The college hosts the nation’s only Ethos Week each year in March and also
is the first to create an “Ethos Statement” and “Ethos Honor Society.”