April 20, 2014

Legendary "car guy" Bob Lutz to speak at EMU dinner event May 10

Tickets on sale for $50 each; price includes dinner, talk and copy of book

by Geoff Larcom, Published April 05, 2012

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Bob Lutz had a remarkable 47-year career in the auto industry, ending with nine years as vice chairman of General Motors.  He was known through his various, successful stops as an old school, "car guy" who aggressively pushed for innovative, higher-quality cars that would captivate the buying public.

For decades, Lutz warned that the penny-pinching MBAs who started to take over Detroit would drive the Big Three auto companies into the ground. He pounds home that argument in his book, "Car Guys Vs. Bean Counters," explaining how GM and other companies lost their way and how they can return to greatness.

You can come hear Lutz's thoughts and vivid perspective when Eastern Michigan University plays host to "An Evening with Bob Lutz," from 6:30-9:30 p.m. on Thursday, May 10, in the EMU Student Center Ballroom. The event will feature a talk by Lutz, dinner, and a copy of his new book.

Tickets are $50 each.

The event is sponsored by the EMU College of Technology, The Detroit-Windsor Chapter of the American Foundry Society and The Detroit Chapter of the American Society for Metals.

All proceeds from the event will go to help support scholarship opportunities in metal casting or materials science curriculum for area students.

Please RSVP by April 26. For more information, to purchase tickets or to sponsor a table, contact Natalie Simms 734-481-2320 or email nsimms1@emich.edu.

 

 

Geoff Larcom

glarcom@emich.edu

734.487.4400

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