Second phase of TRUEMU integrated marketing campaign to feature faculty members on banners, posters, billboards and videos

by Geoff Larcom, Published April 19, 2012

EMU's Office of Marketing is launching the second phase of its popular TRUEMU integrated marketing campaign this week.

The first phase was introduced in August 2011, featuring current EMU students in TV, radio, billboard, print and online ads.

The second phase will focus on faculty excellence. It will showcase 20 faculty chosen by their deans from all five colleges on 80 light-post banners along major streets in Ypsilanti and on EMU's main campus.

Each banner features a picture of one faculty member and his or her individual power statement, such as "I VALUE RELATIONSHIPS. I AM TRUEMU."

Faculty will also be featured on videos, billboards and other advertising later in the fall. Older EMU light-post banners are recycled and made into tote bags for giveaways.

For further details, contact Ted Coutilish, associate vice president for marketing and promotions, at or 734.487.6981

Geoff Larcom


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