by Debra Johnson, Published June 04, 2012
YPSILANTI - David W. Marold, a faculty member at Eastern Michigan University, is this year's recipient of the Direct Marketing Association of Detroit (DMAD) Lifetime Achievement Award.
Marold, a full-time lecturer, teaches direct and interactive marketing, digital marketing, sales and e-commerce within the marketing department at EMU's college of business. He also teaches classes in direct marketing and campaigns in the integrated marketing communications master of science program.
Marold has also held managerial and executive positions in direct marketing and sales and marketing for Ford Credit, R. L. Polk, Acxiom, Dialogue Marketing, Carlson Marketing Group and AAA Life Insurance Company. His agency managerial assignments have included Chrysler, General Motors, Hyundai, Mazda, Mercedes Benz, Nestle and Northwest Airlines.
He has lectured at Wayne State, Northern Illinois, Ferris State, Grand Valley State and Madonna universities, and has been a guest speaker at the Direct Marketing Educational Foundation (DMEF), Direct Marketing Association and Direct Marketing Insurance Forum events.
Marold has co-authored two articles published in Journal of Advertising Education and was a contributor to the leading direct marketing text Contemporary Direct and Interactive Marketing.
"I am honored to be recognized and selected for this award," said Marold. "I'm as passionate about direct marketing today as I was 34 years ago when I entered the field and I enjoy sharing my knowledge and enthusiasm with my students."
The DMAD board of directors bestows the Lifetime Achievement Award to an individual who has made their mark in the Detroit direct marketing industry throughout their career. Marold was honored during the 2012 Target Awards event in Detroit June 1.
A native of Waterloo, Iowa, Marold holds a BS degree in Psychology from the University of Iowa in Iowa City and an MBA from Northern Illinois University in DeKalb. He did postgraduate studies at Wayne State and Madonna Universities.