by Geoff Larcom, Published June 11, 2012
Eastern Michigan University graduate student Jessica Wildes is clearly a quick learner, a trait that's yielding nice benefits in the creative challenge of business branding.
Wildes, a master's student from Hayward, Wis., received a $1,000 prize for the best design in a rebranding competition sponsored by the Integrated Marketing Communications Program at the EMU College of Business. The competition was the brainchild of faculty member Judy Foster-Davis, who helped develop the program six years ago.
The rebranding effort echoed the goals of the program, which is to help students understand the need for a clear identity and a unified and recognized brand in any successful business. The competition was open to current EMU students, and Wildes' winning design will be used as part of the branding of the IMC program at Eastern.
Wildes was honored at a reception Friday, June 8 at the Marriott at Eagle Crest Hotel. The event also marked the fourth annual Global Advances in Business Communications Conference, held at EMU last week.
Dr. Anne L. Balazs, head of EMU's Marketing Department, unveiled the design before a crowd of IMC and business professionals.
"Four expert judges rated Jessica's design as the best creative expression of our IMC program and its objectives," Balazs said. "We are all impressed with this new look and are proud of Jessica's effort."
Wildes, an honors student, plans to graduate at the end of this summer.
"From the interactive classroom to the hands-on experiences, it was simple to come up with a design and tagline to fit the IMC program," Wildes said. "Eastern's IMC program is truly ahead of the curve. I am honored to contribute to the University and IMC program through my rebranding proposal."
EMU's Online Master of Science degree in Integrated Marketing Communications teaches students how to develop comprehensive, strategic and integrated marketing communications plans. The program helps students understand how to utilize advertising, promotions, public relations, social media, the Web, and interactive and direct marketing as a unified force across all communications vehicles.
The focus is on building brand image and maximizing brand equity for commercial and non-profit organizations. Students who earn a degree gain a competitive edge when searching for new jobs, changing careers or advancing their current career.
For more on the program visit the website at http://www.extended.emich.edu/imc/index.aspx