EMU professor named "extraordinary professor" by South African university

by Kody Jon Klein, Published July 25, 2012

Sam Fullerton, professor of marketing at Eastern Michigan University's College of Business, was recently named "extraordinary professor" by North-West University, located in South Africa's North West Province. Fullerton works with North-West's Potchefstroom Business School.

"It makes me proud that they are acknowledging my contributions to the educational process in South Africa," Fullerton said. "If I'm making a difference, then I'm doing what all college professors hope to do."

At EMU, Fullerton teaches undergraduate and graduate courses in introductory marketing, sports marketing, marketing research, and international marketing. His collaboration with North-West University began approximately 15 years ago.

Sam Fullerton during his time in Africa

"I met two of the Potchefstroom Business School professors at an Academy of Business Administration conference in London," Fullerton said.  "After our paths crossed at a couple of more ABA conferences, I was asked to serve as the external moderator for the marketing module of their MBA program."

As an external moderator, Fullerton provides input on Potchefstroom's comprehensive exam and grades 20 exams each year. He's also served as an external reviewer for several dissertations submitted for an advanced degree in marketing.

"I'm in the process of grading 15 of the comprehensive marketing exams right now," Fullerton said. "It is a way by which they validate the rigor of their MBA degree and ensure that it is comparable to a degree earned at an accredited institution."

Fullerton's work with North-West University has taken him to South Africa, Zimbabwe and Botswana as a guest lecturer at various seminars. He has also collaborated with professors from the University of Western Cape and Durban University on research in ethics and sports marketing.

During his travels, Fullerton enjoys taking cultural excursions. He's visited Victoria Falls in Zimbabwe, Lion Park in Johannesburg, and the Chobe Game Reserve in Botswana, where he had a dangerous encounter with one of the animals.

"I was charged by an elephant that kicked dirt on me," he said. "Thankfully, it was missing its left tusk."

He plans to return to South Africa next year, probably during their winter semester, which coincides with North America's summer.

Fullerton earned his Ph.D. from Michigan State University in 1987. He earned his bachelor's and master's from Memphis State University in 1974 and 1976, respectively.


Pamela Young

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