by Geoff Larcom, Published March 12, 2013
YPSILANTI – It's the ultimate ethical tug of war, played out in the classrooms and playing fields of the major universities whose athletes flash across your TV and computer screens.
How should the athletes who generate so much money be treated? How can you ensure they get an adequate education?
Joe Nocera, a columnist with The New York Times, will address such topics during a talk entitled, "How To Fix Big-Time College Sports," at Eastern Michigan University at 5:30 p.m. on Tuesday, March 19 in the Student Center Auditorium. The talk, which will include an ample question and answer period, will be preceded by light refreshments at 5 p.m.
Nocera, who became an Op-Ed page columnist for The Times in April 2011, has written frequently about problems with the NCAA and college sports. He has proposed giving players and coaches more due process rights, and has called for athletes at big-time schools to be treated like any other student on campus. Recently, Nocera devised a plan to pay college football and men's basketball players at major schools, using a salary cap formulation.
Nocera has written on numerous other topics, including gun control, finance, business, politics and music.
Before joining The Times Opinion Pages, Nocera wrote the Talking Business column for The Times each Saturday and was a staff writer for The New York Times Magazine. In addition to his work at The Times, he serves as a regular business commentator for NPR's Weekend Edition with Scott Simon. Before joining The Times in 2005, Nocera spent 10 years at Fortune Magazine, where he held a variety of positions.
Nocera's talk is sponsored by EMU Student Government, and is approved for LBC credit.