EMU marketing professor and department head Anne L. Balazs named an American Council on Education Fellow for 2013-14

by Geoff Larcom, Published March 25, 2013

WASHINGTON, DC - Anne L. Balazs, head of the Marketing Department in the College of Business at Eastern Michigan University, has been named an American Council on Education Fellow for the academic year 2013-14.


Eastern professor Anne L. Balazs is among 50 people chosen for the prestigious American Council on Education Fellowship.

Molly Corbett Broad, president of the ACE, made the announcement this month on behalf of the prestigious professional development program.

The ACE Fellows Program, established in 1965, is designed to strengthen institutions and leadership in American higher education by identifying and preparing promising senior faculty and administrators for responsible positions in college and university administration.

Fifty Fellows, nominated by the presidents or chancellors of their respective institutions, were selected this year following a rigorous application process.

Margarita Benítez, interim director of ACE's Emerging Leaders Group and the ACE Fellows Program, notes that most previous Fellows have advanced into major positions in academic administration.

"The 2013-14 class of Fellows is a talented, diverse group," Benítez said. "The ACE Fellows Program will strengthen their leadership skills, expand their networks and prepare them to tackle the wide array of issues facing the higher education community.

Nearly 2,000 higher education leaders have participated in the ACE Fellows Program since its inception, with more than 300 Fellows having served as chief executive officers of colleges or universities, and more than 1,300 having served as provosts, vice presidents and deans.

Founded in 1918, the American Council on Education is the major coordinating body for all the nation's higher education institutions, representing more than 1,600 college and university presidents, and more than 200 related associations nationwide. It provides leadership on key higher education issues and influences public policy through advocacy.

"I am honored to be selected as a Fellow, and for the support of my deans and Provost Kim Schatzel and President Susan Martin," said, Balazs, who plans to be on the fellowship for an academic year. "EMU has a long history of ACE Fellows, and I am proud to carry on that tradition.  The Fellowship provides a unique professional development opportunity that I intend to put to good use at EMU when I return."

Balazs says that during the fellowship, she hopes to work closely with a president and his/her cabinet on financial issues such as budgeting, fundraising and increasing public and private resources.

She currently serves as the head of the Department of Marketing at Eastern Michigan, and is responsible for the marketing, supply chain management, integrated marketing communications and international business programs.

Her research on value congruency, elderly consumer behavior, health care advertising and retailing has appeared in the Journal of International Marketing, the Journal of Consumer Affairs, Psychology & Marketing, and the Journal of Business Research.

The Swedish Institute, The International Council of Shopping Centers and the Richard D. Irwin Publishing Company have funded her work.

Balazs' professional service includes two terms as secretary/treasurer of the Academy of Marketing Science, along with two terms as vice president of development for that organization. She is a member of the American Marketing Association, the American Association of University Women, and the Association for Marketing & Health Care Research. Locally, she serves as a trustee on the Foundation for Saline Area Schools.

The ACE Fellows Program combines retreats, interactive learning opportunities, campus visits and placement at another institution of higher education in order to condense years of on-the-job experience and skills development into a single semester or academic year.

 Each ACE Fellow focuses on an issue of concern to their institution, while spending the next academic year working with a college or university president and other senior officers at a host institution. Placements at specific universities occur through a matching process of introductions and interviews, to be conducted in the coming months. The home institution continues to pay the salary/benefits of the Ace Fellow, and the host institution pays for travel and professional development activities. 

Fellows also attend three week-long retreats on higher education issues organized by the council, read extensively in the field and engage in other activities to enhance their knowledge about the challenges and opportunities confronting higher education today.

For a list of this year's other fellows, see the website at http://www.acenet.edu/news-room/Pages/Class-of-Fellows-2013-14.aspx

For more information on the American Council on Education, please visit www.acenet.edu or follow ACE on Twitter @ACEducation.



Geoff Larcom



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