Eastern PR program honors late professor's memory with scholarship, fundraising efforts

by Emily Vontom, Published April 15, 2013

Three years after her passing, Melissa Motschall's presence and impact is still felt among public relations students at Eastern Michigan University.

Motschall was a professor of public relations at Eastern for more than 17 years. To honor her memory, public relations professor Lolita Cummings Carson has created a scholarship to make public relations students a part of Motschall's legacy.

"We discussed it a couple of months before her death," Cummings Carson said. "We were certainly hopeful she'd survive her battle, but it was at that time that we decided the best way to honor her memory would be a student scholarship in her name."

To fund the scholarship, a Bidding for Good online auction has been set up. Bidders from anywhere can bid on items, with all proceeds going to the scholarship and Public Relations Student Society of America Chapter at Eastern, which Motschall started in 1995.

"PRSSA was very important to Melissa," said Cummings Carson. "She began the student organization a year after she came to Eastern and she was quite proud of her 'baby.'"

The public can bid on a large variety of items including:

  • Domino's Pizza for a year
  • $200 Target Gift Card
  • Autographed Detroit sports memorabilia including a Chris Osgood Fathead and a Detroit Pistons jersey and basketball
  • Tickets to The Henry Ford
  • Restaurant gift cards including Buffalo Wild Wings, Tower Inn, Starbucks, Maggiano's, Pizza House and Zingerman's Roadhouse
  • Ann Arbor Hands-On Museum passes
  • Hotel stays around the State of Michigan


The first scholarship was awarded in 2012.

"I promised her," said Cummings Carson. "If she didn't survive, her memory would live forever."

To bid on items and help raise money for the scholarship, please visit the Eastern PR program's Bidding for Good auction page. For more information, or donate directly to the scholarship, please contact Lolita Cummings Carson at lhendrix@emich.edu.





Emily Vontom

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