by Amanda Skowronek, Published December 09, 2013
YPSILANTI – With the holidays approaching quickly, many people have gone out of their way to secure good deals on Black Friday and Cyber Monday, but Tuesday, Dec. 3 was quite different at Eastern Michigan University. Students, alumni, friends, faculty and staff came together to celebrate the giving season.
On that date, EMU successfully launched its first single-day fundraiser to support the students and programs at Eastern, raising $138,146.47 from 360 donors over the course of 24 hours.
“The support was overwhelming,” said Tom Stevick, Vice President for Advancement and Executive Director of the EMU Foundation. “Our faithful donors stepped up to the challenge, making their gifts online and making special trips to campus to drop off their checks to make sure they were counted.”
The EMU Foundation partnered with the University’s Division of Communications and Office for Alumni Relations, using social media outlets such as Facebook and Twitter to spread the message about the movement. Followers were encouraged to use the hashtag #GivingTuesEMU and #GivingTuesday during the daylong campaign to show their support and to pledge their participation.
In addition to the gifts EMU received from loyal supporters, events on campus that day were used to encourage student giving. Students had an opportunity to learn about and give to myriad areas, programs, and scholarships, including the Genuine Eastern Michigan Endowed Scholarship (The GEM Scholarship), the University’s general scholarship fund, and the newly established Student Emergency Fund, which was created to help provide EMU students a lifeline when faced with unforeseen financial circumstances that could otherwise curtail their education.
“The student participation was outstanding,” said Stevick. “The events that day helped lay the groundwork for student giving, and we are excited about continuing to educate our students about the importance of philanthropy. #GivingTuesday was more successful than we thought it was going to be, and we look forward to expanding on it in the future.”
With the success of its first single-day fundraiser, Eastern Michigan University is already laying plans for the next #GivingTuesday, on Dec. 2, 2014.