EMU College of Business online offerings, including Integrated Marketing Communications, earn designation on annual U.S. News and World Report rankings of top programs

by Geoff Larcom, Published February 07, 2014

YPSILANTI – Eastern Michigan University's online programs in the College of Business have been ranked for the first time in the annual list of top online graduate school business programs compiled by the U.S. News and World Report.

The College of Business’ online program in Integrated Marketing Communications and a variety of other online classes were collectively ranked 164th in the country. The rankings included more than 230 colleges out of the nation’s 2,700 four-year degree-granting institutions.

Michael Tidwell, dean of the College of Business, said the ranking represents a milestone in the evolution of the college’s online programs.

“Our award-winning faculty have discovered innovative ways to educate tomorrow’s business leaders, while giving online students the flexibility their busy schedules demand,” Tidwell said. “The technology supporting online education has improved dramatically over the years, and so has our faculty’s ability to leverage it. This ranking recognizes the strides we’ve made over the last few months.”

Tidwell noted that while the EMU College of Business enjoys strong brand recognition throughout the region, some students are unable to come to campus for classes due to work or family obligations.

“Our online programs allow us to deliver our innovative and applied business education to that segment of the population, without sacrificing quality,” Tidwell said.

 Tidwell said he expects further development of online offerings at Eastern, along with increased recognition.

 “As we consider the dimensions of tomorrow’s business education, it will include a great deal of virtual learning,” he said. “We are working diligently to stay ahead of the curve and utilize new technologies to improve the educational experiences and career opportunities of our students. 

 “As we strengthen our data collection in measuring areas such as career services, amount of faculty interaction, online academic integrity and collaborative group participation, we will see a significant improvement in our ranking.”

 Tidwell noted that while the College of Business offers some courses entirely online, a majority of Eastern’s courses are classroom-based, using web-enhanced methods. 

 “Our faculty have stepped forward and embraced online education as a way to enhance what they do in class, not necessarily replace it,” Tidwell says. 

 The rankings can be found at http://www.usnews.com/education/online-education/eastern-michigan-university-OBUS0183/mba

 For more on the EMU College of Business’ Integrated Marketing Communications program, please visit http://www.emich.edu/imc/

 Eastern Michigan University's College of Business http://www.emich.edu/cob/ offers an innovative, cutting-edge curriculum that equips today's students for tomorrow's global business environment. The College of Business has been named one of the best business schools in the nation for ten consecutive years by the Princeton Review.



Geoff Larcom



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