Spend an evening with Bob Lutz at Eastern Michigan University

Automotive veteran and bestselling author reveals the shocking and sometimes hilarious true stories about the leaders who influenced his life during his forty-seven year career in the auto industry

by Debra Johnson, Published May 28, 2014

YPSILANTI – Bob Lutz says he has survived all kinds of managers during nearly five decades in the automotive industry: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits.

In his latest book, “Icons and Idiots: Straight Talk on Leadership,” Lutz tells it all – the good, the bad and the ugly about the people who influenced his life and lessons he learned.

Bob Lutz

Lutz, who retired from General Motors in 2010, will share his stories about the leaders who left the strongest impressions on him during a dinner at Eastern Michigan University on June 4.

The evening will start at 7 p.m., in the Student Center Ballroom, located at 900 Oakwood Street, Ypsilanti, MI and end with a lively question and answer session. The cost is $50 per person.

Lutz has authored several other books, including “Guts: the 7 Laws of Business that Made Chrysler the World's Hottest Car Company,” and “Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time,” which is partially based on his experience as a U.S. Marine Corps aviator. His 2011 book, “Car Guys vs. Bean Counters: The Battle for the Soul of American Business,” is about his experiences in the U.S. automobile industry.

Today, Lutz is a frequent guest speaker at events around the country and offers professional consulting services. He also continues to write books that encompass his nearly fifty years experience in the business world.

Proceeds from the event will go towards scholarships for the EMU College of Technology and the Detroit-Windsor Chapter of the American Foundry Society. 


Debra Johnson

Make a Gift
  • facebook
  • twitter
  • youtube
  • linked in
  • Blog EMU
  • EMU app