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May 1, 2007
CONTACT: Pamela Young
734.487.4400
pamela.young@emich.edu

EMU, Ypsilanti Chamber launch Eagle Discount Card Program

YPSILANTI — Eastern Michigan University, in partnership with the Ypsilanti Area Chamber of Commerce, launched a promotional program today, titled the Eagle Discount Card Program,

The program entitles EMU students, employees and interested alumni and retirees and chamber members who show their identification or membership card to receive designated discounts at participating Ypsilanti-area businesses.

To date, 31 businesses have joined the program.

EMU and the chamber are promoting participating businesses in various ways:

  • Inclusion in an EMU brochure distributed throughout the university.
  • Recognition on EMU fliers posted in high-traffic campus areas.
  • Exposure via a new EMU Web site, http://www.emich.edu/eaglediscount, devoted exclusively to the program.
  • Visibility through chamber e-mails, Web site, newsletters and meetings.

“With more than 23,000 EMU students and 2,000 EMU employees plus thousands of alumni, retirees and chamber members, our cardholders are a significant group of local patrons for local businesses,” said Theodore G. Coutilish, associate vice president, EMU Marketing and Communications. “Local businesses benefit through increased customer traffic, EMU benefits through increased visibility, and EMU students, employees, alumni and retirees benefit by saving money. A stronger Ypsilanti equals a stronger EMU and vice-versa.”

Business owners and managers interested in becoming a part of the no-fee promotional program can call (734) 487-2483 or e-mail eaglediscountcard@emich.edu.

EMU reserves the right to accept or decline any organization's participation in the program.

For more information, visit http://www.emich.edu/eaglediscount.

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Eastern Michigan University is a public, comprehensive university that offers programs in the arts, sciences and professions. EMU prepares students with the intellectual skills and practical experiences to succeed in their career and lives, and to be better citizens.

Editor's Note: Looking for an expert source for a story? Check out EMU's Eastern Experts online at www.emich.edu/univcomm/easternexperts.


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