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May 06 , 2008
CONTACT: Pamela Young
pamela.young@emich.edu 734.487.4400

Banner days ahead at Eastern Michigan University

YPSILANTI — Eastern Michigan University Office of Marketing and Communications is waving some new flags – and helping visitors and first-time students find their way around more easily at the same time.

In an effort to improve branding and building signage identification, EMU is placing 354 full-color vinyl banners on light posts throughout main campus and along Huron Street, Oakwood Street, Washtenaw Avenue, College Place and Cross Street. The effort, which started April 26, continues throughout May.

The majority of the 21-square foot banners identify buildings in easy-to-read white letters, and include large color photographs of the buildings and the EMU logo and tagline, “Education First.” Around the Convocation Center, there is one banner dedicated to each of the 21 sports at EMU, with the name of the sport and color photos of student-athletes.

 “The banners are receiving a lot of positive attention and feedback,” said Derrick Graff, EMU’s director of athletics. “The banners were in place for commencement and I feel they added to the atmosphere. I’m looking forward to seeing the other banners that are placed on and around campus.”

Some of the banners will also be dedicated to parking assistance, with directional arrows and the “P” parking letter within a circle. These banners identify the lot and who can park there. Banners also have been placed around the College of Business, the EMU Foundation and the Ypsilanti Marriott at Eagle Crest.

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Eastern Michigan University is a public, comprehensive university that offers programs in the arts, sciences and professions. EMU prepares students with the intellectual skills and practical experiences to succeed in their career and lives, and to be better citizens.

Editor's Note: Looking for an expert source for a story? Check out EMU's Eastern Experts online at www.emich.edu/univcomm/easternexperts.


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