EMU launches fully online master's degree in integrated marketing communications
YPSILANTI - Eastern Michigan University is offering the state’s first master of science degree in integrated marketing communications (IMC), available entirely online.
The program is designed for current professionals who wish to develop advanced expertise in their field. It will be a 12-course sequence taught online in eight-week sessions. Courses begin August 28, 2006. Through the program, students will gain a solid understanding of how IMC utilizes advertising, sales promotion, public relations, the Internet and direct marketing to work together as a unified force.
“The marketing objectives of organizations today focus on brand awareness, brand switching and brand loyalty. All are goals central to the success of any business, yet few individuals possess the across-the-board knowledge needed to lead their organization in truly comprehensive integrated marketing campaigns,” explained Archie Sader, IMC program director, “Graduates of this program will gain a competitive edge when competing for top jobs.”
“Being the first in the state to offer an IMC program will provide a great opportunity to attract the very best students. In addition, being an online program will open a national and even international markets for us,” said David Mielke, dean of the EMU College of Business. Mielke said that only one other school in the nation offers the IMC program online.
To learn more about the program, visit: www.emich.edu/imc.
Eastern Michigan University is a public, comprehensive university that offers programs in the arts, sciences and professions. EMU prepares students with the intellectual skills and practical experiences to succeed in their career and lives, and to be better citizens.
Editor's Note: Looking for an expert source for a story? Check out EMU's Eastern Experts online at www.emich.edu/univcomm/easternexperts.