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August 4 , 2008
CONTACT: Pamela Young
pamela.young@emich.edu 734.487.4400

Innovative new web site debuts for EMU's College of Business

YPSILANTI — In the business community, Web sites are critical for reaching prospective customers. Eastern Michigan University’s College of Business is no different.

In an effort to communicate more effectively, the College has implemented a new Web site to maintain its edge as a leader in business education.

The new content management system, designed by Logic Solutions of Ann Arbor, features a variety of new tools which makes it easier to update and refresh sections of the website, and conforms to the Americans with Disabilities Act recommendations. A new homepage offers an easy-to-read layout with information easily accessible to new and prospective students.                        

“The new site also features custom flash imagery and page banners that allow user-managed rotating images to display specifically to each page section,” said Al Carpinelli, account executive at Logic Solutions.

“We’re very pleased with the subtle use of flash because it draws attention to our branding and plays upon the College’s themes of innovative, applied and global,” said David Mielke, dean of the College of Business

“There is a strong focus on usability. For example, the College’s programs are featured on the homepage in a readable format,” said Mielke. “We solicited extensive feedback through surveys and focus groups and their suggestions helped us to define color, organization spacing and navigation decisions.”

Another plus is the press release module, said Mielke, which allows authorized users to add, edit and delete press releases or news items to the website. Highlights can be automatically published to designated pages such as the home page with links to the full stories.  To view the College of Business’ new site, go to: http://www.cob.emich.edu

Eastern Michigan University is a public, comprehensive university that offers programs in the arts, sciences and professions. EMU prepares students with the intellectual skills and practical skills and practical experiences to succeed in their careers and lives, and to be better citizens.

About Logic Solutions, Inc.

Founded in 1995, Logic is a privately held minority-owned corporation with headquarters in Ann Arbor, Michigan. Logic provides custom software applications, web sites, IT outsourcing and staffing to cost-effectively realize your e-business strategies. Services include web strategy, technical web design, programming, back-end integration, and usability.

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Eastern Michigan University is a public, comprehensive university that offers programs in the arts, sciences and professions. EMU prepares students with the intellectual skills and practical experiences to succeed in their career and lives, and to be better citizens.

Editor's Note: Looking for an expert source for a story? Check out EMU's Eastern Experts online at www.emich.edu/univcomm/easternexperts.


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