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Aug. 10 , 2004
CONTACT: Carol Anderson

EMU's Chao awarded Fulbright Scholar grant

YPSILANTI — Eastern Michigan University’s Paul Chao, professor of marketing in the College of Business, was awarded a Fulbright Scholar grant at Sun-Yat-sen University in Guangzhou, China. Chao will leave Aug. 22 to teach and conduct cross-national research on product purchase decisions.

            During his five-month study, Chao will work with MBA students and faculty to design ads for testing why people buy a product.

            “We’ll look at celebrity vs. non-celebrity endorsement, foreign vs. a local brand name and country of origin. So far, there is nothing in the literature on this topic,” said Chao.

            He is one of approximately 800 U.S. faculty and professionals who will travel abroad to some 140 countries for the 2004-2005 academic year through the Fulbright Scholar Program. Established in 1946, the program builds mutual understanding between the people of the U.S. and other countries.

            Chao is co-author of  “Country-of-Origin Effects in Global Industrial Sourcing: Toward an Integrated Framework, “ published in the journal  “Management International Review.”

            He has a doctorate in marketing from the University of Washington and a master’s degree in business administration from Washington State University.  Chao also received a master’s degree in chemistry, a diploma in business administration and a bachelor’s degree in chemistry and mathematics from the University of Canterbury, New Zealand.

            Chao is listed in the first edition of the “International Directory of Business and Management Scholars and Research” (Harvard Business School Press, 1995), the fifth edition of the “International Directory of Distinguished Leadership” (American Biographical Institute Inc., 1994) and the “Who’s Who Among Asian Americans” (Gale Research, Inc., 1994).

            Chao, a resident of Saline, returns Jan. 19, 2005.

The Fulbright Scholar Program is sponsored by the United States Department of State’s Bureau of Educational and Cultural Affairs and managed by the Council for International Exchange of Scholars.


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