EMU Regents approve Nelligan Sports Marketing contract
YPSILANTI — Eastern Michigan University’s Board of Regents approved a five-year contract for Nelligan’s Sports Marketing (NSM) to handle athletic marketing services for the University.
“EMU’s athletic department and leadership team believe continuing the relationship with NSM is the strategy most likely to optimize EMU’s athletic marketing revenues and reach,” said John Lumm, chief financial officer for EMU.
NSM will manage EMU’s sports marketing in coordination with the athletic department and is granted the exclusive right to generate all revenues for sponsorship, media and promotional opportunities. NSM would produce all TV, radio and print programs for athletic events.
NSM has been working EMU athletics for the past year under the terms of an interim operating agreement.
NSM will collect all athletic sponsorship cash revenues, pay all related expenses, and profits generated would be shared between EMU and NSM according to an agreed-upon formula. NSM projections would result in payments to EMU of $1.17 million over a five-year period.
The contract would be automatically renewed for an additional five-years if cumulative revenues exceed $2.5 million over the life of the contract.
Eastern Michigan University is a public, comprehensive university that offers programs in the arts, sciences and professions. EMU prepares students with the intellectual skills and practical experiences to succeed in their career and lives, and to be better citizens.
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