EMU Regents grant campus beverage rights to Pepsi Cola
YPSILANTI — Eastern Michigan University’s Board of Regents at its regular meeting Sept. 16 approved a 10-year contract granting Pepsi Cola campuswide beverage rights.
“An RFP (request for proposal) was issued and both Coca-Cola and Pepsi Cola responded,” said John Lumm, chief financial officer for EMU. “While both companies could fully meet the University’s requirements, Pepsi Cola’s proposal is the most financially advantageous to the University.”
The contract continues through Sept. 16, 2018.
The contract will provide EMU with $5.2 million in combined sponsorships, football ticket purchases, vending machine proceeds, product cost savings and promotional items. over the 10-year contract.
The University will retain the right to provide 20 percent of convenience store cooler space for competing products and catering operations will be exempt from exclusivity.
Pepsi Cola will become an official athletics and University sponsor.
Eastern Michigan University is a public, comprehensive university that offers programs in the arts, sciences and professions. EMU prepares students with the intellectual skills and practical experiences to succeed in their career and lives, and to be better citizens.
Editor's Note: Looking for an expert source for a story? Check out EMU's Eastern Experts online at www.emich.edu/univcomm/easternexperts.