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Oct. 22, 2008
CONTACT: Ward Mullens
ward.mullens@emich.edu 734.487.4400

EMU hosts 'Masters of the Road' exhibit at Halle Library

YPSILANTI — If you want to know where the rubber hits the road, then stop spinning your wheels and get to Eastern Michigan University’s Halle Library for the “Masters of the Road” exhibit, featuring tire advertising from 1888-1970s.

The display runs through Nov. 23 and is free and open to the public.

The display is in conjunction with the 10th anniversary celebration of the opening of the Bruce T. Halle Library.

Halle, for whom the library is named and founder and chairman of Discount Tire Co. Inc., began collecting vintage posters advertising tires in 1982. Since then, he has amassed more than 325 color lithographs dating from 1888 to the mid-1970s and printed in seventeen countries. He says he was attracted by their engaging compositions and exuberant sense of style. The posters also help convey the history of the industry to Discount Tire’s employees and to those visiting the corporate headquarters.

Halle enrolled at EMU (then Michigan State Normal College) in 1948 and left in 1950 to enlist in the Marine Corps during the Korean War. He returned to EMU in 1953 to complete his education, graduating in 1956. Halle was honored by EMU in 1995 with an honorary doctor of business administration.


Eastern Michigan University is a public, comprehensive university that offers programs in the arts, sciences and professions. EMU prepares students with the intellectual skills and practical experiences to succeed in their career and lives, and to be better citizens.

Editor's Note: Looking for an expert source for a story? Check out EMU's Eastern Experts online at www.emich.edu/univcomm/easternexperts.

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