Eastern Michigan University names new head of marketing and communications
YPSILANTI — Eastern Michigan University has named Theodore G. Coutilish as its associate vice president for University marketing and communications, pending approval of the Board of Regents.
Coutilish, 42, was previously the executive director of account management for the office of marketing and communications at Wayne State University. Previously, he was executive director of the WSU office of marketing and publications. He worked at WSU from 1999-2006.
“The appointment of Ted Coutilish coincides with full recognition of the power of marketing for Eastern Michigan University and its importance in achieving the university's vision. We are eager for him to arrive and initiate the process of positioning the institution in the hearts and minds of the people of the region and state. From my vantage point, this can't happen soon enough,” said Dr. John Fallon, president of Eastern Michigan University.
“I look forward to the opportunity to help shape the EMU brand and lead the University’s marketing efforts. This is a great institution with excellent facilities, real-world programs, outstanding faculty and exceptional leadership,” said Coutilish.
Coutilish’s appointment is effective Dec. 12.
While at Wayne State University, Coutilish helped build and lead advertising, branding, licensing and marketing communications; plan major university events, build university brand and image and double WSU’s licensing revenues.
Coutilish previously was director of publications at Oakland University from 1995-1999 and was the publications manager at University of Detroit Mercy from 1991-95.
Before moving to higher education, Coutilish was the managing editor of Associated Newspapers in Wayne. He also served as an editor of Sport Detroit Magazine from 1989-90.
Coutilish received his master’s degree from University of Detroit Mercy in 1995 and his bachelor’s degree in journalism from Wayne State University in 1987.
Eastern Michigan University is a public, comprehensive university that offers programs in the arts, sciences and professions. EMU prepares students with the intellectual skills and practical experiences to succeed in their career and lives, and to be better citizens.
Editor's Note: Looking for an expert source for a story? Check out EMU's Eastern Experts online at www.emich.edu/univcomm/easternexperts.