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Web Standards Guide

Standards Guide > Before You Start


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Before You Start

What Are Official and Unofficial Web Sites at EMU?

Access to the EMU servers

Recommended Tools for EMU Web Development

General Site Standards

Required Site Elements

Text and Style Guide

Site Organization and Structure

Usability and Accessibility

Obtaining and Using the Templates

Using Logos and Wordmarks

Images and Graphics

EMU Policies Related to Web Development

Obtaining Approval for New Sites

Getting Help with Site Development

Working with External Vendors

Additional Recommended Resources


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red arrow What you should know before you start developing official web sites at EMU

The basics | Deans and department heads | Anyone developing EMU web sites | Experienced web developers | Departments without a web developer | Talk to us about your plans


The basics: collaboration, strategy, professionalism

As a strategic initiative at Eastern Michigan University, web development is directed, but decentralized. The web team recognizes the importance of welcoming the creative energies of many developers in this common purpose. This decentralized but collaborative approach will continue as we pursue a strategic and professional environment for web development. While we are working toward a more cohesive and user-centered EMU web presence, it is important that our web developers be able to accommodate the standards and protocols necessary to achieve this cohesion.


Deans, department heads, and area leaders:

For the above reasons, we ask that department heads, deans and area leaders make careful selections when charging staff or faculty with the responsibility for official web development at EMU. Professional web development is a growing field of endeavor that requires time, significant expertise in various areas, and proper tools. It requires an understanding of the principles of design, navigation, site architecture and usability, and it requires a strong facility with relevant technologies. As in any professional field, even the best tools (and even the University templates) are no substitute for this knowledge.


Anyone developing a web site at EMU:

If you are not a professional web developer and are undertaking significant web projects for EMU, we strongly recommend that you hire one of our pre-qualified vendors to work on your site, unless you already possess professional-caliber web development skills. Small web projects may not require this level of skill, but professional web development on a large scale requires robust knowledge of the principles of design, navigation, site architecture and usability, and it requires a strong facility with relevant technologies.

If you are unsure of your web development abilities or have limited experience, the ICT department provides training in certain web-related areas. Please note that this training is targeted toward small-to-medium-scale web projects, and it does require a significant investment of time. Additional (fee-based) training is available elsewhere in the local area. Contact the director of Web Communications for recommendations.

If you are working on official sites at EMU, this checklist may be of help in working through your project.

If you are confident in your skills, have reviewed this Standards Guide, and are ready get started developing an EMU web page, review the Template Standards section of this web site, and pick up the templates at our EMU Templates site.


Experienced web developers:

If you already have extensive web development experience and you need the core information about EMU's new standards and guidelines, the following sections of this site are the most critical for you:

Experienced developers may also wish to review the General Site Standards section, the Site Organization and Structure section, and the Usability and Accessibility section to ensure that your sites have taken these factors into consideration.

The EMU templates are on our staging server.


If your department does not have access to a web developer:

If your department does not have experienced web developers available, qualified vendors are available to undertake these projects. There are also opportunities for qualified staff, faculty and students throughout the University to provide web development services. More information is available on the Getting Help section of this site.


Talk to us before you start.

When you are beginning an official EMU web development project, we ask that you start by contacting the director of Web Communications for consultation on the scope, process and plan for your work.


Questions about this site should be referred to the director of Web Communications.    

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