Professionalism and presentation are important. The way your graphics are designed and presented is a reflection not only on your web site and its information and resources, but also on the entity your site represents (your program or college at EMU). If you do not have experience with professional design, we recommend that you obtain assistance from someone who does.
Relevance is important. The graphics on your site should be directly and obviously related to your site's content.
Legality is critical. Site developers must know, understand and comply with the rules of copyright for images on the web, as well as in print. The easy availability of images on the web, along with the anonymity of the web, can create complacency about image ownership and copyright. As a general rule, if you don't know who owns an image, or if you have not been granted express permission to use an image, DO NOT USE that image. Understand that at EMU, web site developers, as well as the directors who authorize site development, bear express and personal responsibility for all content of their sites. Site developers/directors also bear liability for any breach of copyright in all site content, including text, images and auxiliary site features.
An important corollary to legality is ethics in the use of images and site content. EMU is committed to ethical web development. If you have ANY questions about the origin, alteration, use or development of the content on your site, please contact Integrated Content for consultation.
Understand the regulations for using EMU logos and wordmarks on your web site.
If you require assistance choosing, obtaining, or using images on your web site, contact Integrated Content for suggestions. You may also refer to the online image gallery if you would like to use existing EMU images on your site.