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The following is general information for site developers. Additional, more specific information about text and style is located in the text and style guide section of this web site.

  • Use cascading stylesheets to set your text and layout specifications. Please be aware that you will be responsible for ensuring that your site continues to comply with EMU's evolving site standards in the future. Please integrate the following guidelines:
  • For text, use dark colors on a light (preferably white) background for maximum contrast and readability. Use black text (hex color #000000) for any text longer than a couple of lines.
  • Do not underline text for emphasis; use bold or italic text instead. For web users, underlined text signifies a link.
  • For links in text, use the browser default colors OR an intuitive color structure (the EMU style sheet specifies link colors). For example, unvisited links should be darker in color than visited links. Make sure text links are underlined so the user knows they are links. For graphic links, construct the navigation so links are obvious. Be consistent with text throughout your site.