A little background on the standards guide
Why do we need new
web standards at EMU?
In the higher education marketplace, a professional
web presence is essential to mission, to strategy, to service and
to success. The web has become a key resource for all university
constituencies. Prospective and current students use it as a primary
means for acquiring information about, and services from, colleges
and universities. The web is also an essential resource
for faculty, staff, alumni and friends of colleges and universities.
The web's importance to higher education cannot be underestimated.
Web development at EMU
has traditionally occurred in a decentralized
environment. While there is value in the broad
creativity of cross-divisional endeavor, it
is important for EMU's ongoing web presence
to be unified, professional and strategic
(see EMU's strategic directions, below). The
development of common standards helps us accomplish
these objectives. It will also help the EMU
community to evolve from static, institutionally-centered
concepts of "publication" and "information"
on the web to dynamic, user-centered concepts of
"communication" and "resources" in web-based
services.
The standards in this guide are established
to:
- provide a framework for developing and presenting EMU web sites
in a consistent manner;
- maintain appropriate flexibility for departments
participating in the University's overall
web presence;
- ensure that web sites/pages are consistent with the University's
overall strategic marketing and communications efforts;
- ensure that the public face of EMU on the web is accurate, professional
and directly related to the University's mission (see below).
What is EMU's mission?
"Eastern Michigan University is committed to excellence
in teaching, the extension of knowledge through basic and applied
research, and creative and artistic expression. Building on a proud
tradition of national leadership in the preparation of teachers,
we maximize educational opportunities and personal and professional
growth for students from diverse backgrounds through an array of
baccalaureate, master's and doctoral programs. We provide a student-focused
learning environment that positively affects the lives of students
and the community. We extend our commitment beyond the campus boundaries
to the wider community through service initiatives and partnerships
of mutual interest addressing local, regional, national and international
opportunities and challenges."
What are EMU's strategic directions?
- Eastern Michigan University will be recognized for its strong
undergraduate programs and will provide research opportunities,
excellent co-curricular programs and support systems that enhance
the success of a talented and diverse student population.
- Eastern Michigan University will be recognized for the synergy
of theory and practice in its graduate programs.
- Eastern Michigan University will become a model for public engagement
and linkages with the local community, the Detroit metropolitan
area, southeast Michigan, the State of Michigan and the region
to address mutual concerns.
- Eastern Michigan University will become a model for the principles
of diversity and inclusion.
- Eastern Michigan University will become a University with global
and multicultural perspectives.
- Eastern Michigan University will improve institutional effectiveness.
For more information about EMU's strategic
directions, contact the office of the President at 202 Welch Hall,
Ypsilanti, MI 48197; 734.487.2211.
Back to the Standards Guide home page
Questions about this site should be referred
to the director of Web Communications.
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