Eastern Michigan University
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You Li

Assistant Professor, Journalism

You Li 121 Quirk Building




Ph.D. in Journalism, University of Missouri-Columbia
M.A. in Journalism, University of Missouri-Columbia
B.A. in International Journalism, Shanghai International Studies University

Interests and Expertise

Dr. You Li is an Assistant Professor of Journalism at Eastern Michigan University. Her research interests include media history, media sociology and media management. Her research traces the historical and contemporary evolvement of journalism with a particular emphasis toward the tension between the autonomous and heteronomous forces that shape and challenge journalism’ well being. Dr. Li’s research draws theories from sociology, management and journalism and uses both qualitative and quantitative methods. Her current projects examine how the integration of new editorial and business practices in the field of journalism, such as the rise of participatory culture and native advertising, may have affected journalistic autonomy and further blurred the boundaries between journalism and other social institutions. With these projects, Dr. Li hopes to help preserve the public service mission of quality journalism in the digital age.

Before coming to Eastern, Dr. Li worked at the newsrooms of The Columbia Missourian in Columbia, M.O., the Fortune magazine in New York City, and the Shanghai Media Group in China.


JRNL213: Introduction to Journalism
JRNL215: News Writing and Reporting
JRNL313: History of American Journalism
CTAT344: Continuity Writing for Electronic Media

Recent Publications and Presentations

Li, Y. (2017) Contest over Authority: Navigating Native Advertising’s Impact on Journalistic Authority. Journalism Studies, 1-19. Published online first on November 16. https://doi.org/10.1080/1461670X.2017.1397531

Li, Y. (2017). Contest over Authority: Navigating Native Advertising’s Impact on Journalistic Authority. Paper presented to the Newspaper Research Division at the 100th annual convention of the Association for Education in Journalism and Mass Communication, August 11.

Wang, Y. & Li, Y. (2017). Understanding “Native Advertising” from the Perspective of Communication Strategies. Journal of Promotion Management, 1-17. Published online first on June 9. http://dx.doi.org/10.1080/10496491.2017.1323264

Li, Y. & Hellmueller, L. (2017). Constructing News with Audience: A Longitudinal Study of CNN’s Integration of Participatory Journalism. The Routledge Companion to Digital Journalism Studies. Ed. Bob Franklin and Scott Eldridge II. https://www.routledge.com/The-Routledge-Companion-to-Digital-Journalism-Studies/Franklin-II/p/book/978113888796

Li, Y. & Thorson, E. (2015). Increasing News Content and Diversity Improves Revenue. Newspaper Research Journal, 36(4), 392-398. http://nrj.sagepub.com/content/36/4/382.short

Hellmueller, L. & Li, Y. (2015).  Contested over content: A longitudinal study of CNN iReport’s inclusion in the field of journalism. Journalism Practice, 9 (5), 617-633. http://www.tandfonline.com/toc/rjop20/9/5 

Vos, T. & Li, Y. (2013). Justifying commercialization: Legitimating discourses and the rise of American advertising. Journalism & Mass Communication Quarterly, 90(3), 559-580. http://jmq.sagepub.com/content/90/3/559.abstract

Li, Y. & Thorson, E. (2018). Converting cultural capital into economic capital: A hybrid newspaper's content management and performance during economic turbulence. Journal of Media Business Studies, published online first before the print edition on April 2, 2018. https://www.tandfonline.com/doi/full/10.1080/16522354.2018.1445159

Li, Y. & Wang, Ye. (forthcoming). Brand disclosure and source partiality affect native advertising recognition and media credibility. Newspaper Research Journal, accepted for publication on May 26, 2018.

Li, Y. (August 2018).Understanding the role performance of native advertising on news media sites. The paper was presented to the Newspapers and Online News Division at the 101st annual convention of the of the Association for Education in Journalism and Mass Communication, Washington D.C., August 6.