Eastern Michigan University
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You Li

Assistant Professor, Journalism

You Li 607E Pray-Harrold




Ph.D. in Journalism, University of Missouri-Columbia
M.A. in Journalism, University of Missouri-Columbia
B.A. in International Journalism, Shanghai International Studies University

Interests and Expertise

Dr. You Li is an Assistant Professor of Journalism at Eastern Michigan University. Her research interests include media history, media sociology and media management. Her research traces the historical and contemporary evolvement of journalism with a particular emphasis toward the tension between the autonomous and heteronomous forces that shape and challenge journalism’ well being. Dr. Li’s research draws theories from sociology, management and journalism and uses both qualitative and quantitative methods. Her doctoral dissertation assessed the content quality of a newspaper and its relationship with circulation and revenue over a ten-year period. Her current projects examine how the integration of new editorial and business practices in the field of journalism, such as the rise of participatory culture and native advertising, may have affected journalistic autonomy and further blurred the boundaries between journalism and other social institutions. With these projects, Dr. Li hopes to help preserve the public service mission of quality journalism in the digital age.

Before coming to Eastern, Dr. Li worked at the newsrooms of The Columbia Missourian in Columbia, M.O., the Fortune magazine in New York City, and the Shanghai Media Group in China. She taught journalism and advertising courses for three years at Oakland University after graduating from University of Missouri School of Journalism in 2012.


JRNL213: Introduction to Journalism
JRNL215: News Writing and Reporting

Recent Publications and Presentations

Li, Y. & Hellmueller, L. (2017). Constructing News with Audience: A Longitudinal Study of CNN’s Integration of Participatory Journalism. The Routledge Companion to Digital Journalism Studies. Ed. Bob Franklin and Scott Eldridge II. https://www.routledge.com/The-Routledge-Companion-to-Digital-Journalism-Studies/Franklin-II/p/book/978113888796

Li, Y. & Thorson, E. (2015). Increasing News Content and Diversity Improves Revenue. Newspaper Research Journal, 36(4), 392-398. http://nrj.sagepub.com/content/36/4/382.short

Hellmueller, L. & Li, Y. (2015).  Contested over content: A longitudinal study of CNN iReport’s inclusion in the field of journalism. Journalism Practice, 9 (5), 617-633. http://www.tandfonline.com/toc/rjop20/9/5

Winfield, B. W., Li, Y. & Page, J. T. (2014). Our flag was still there: The news images of the American flag following 9-11. The Americanist 27, Vol. XXVII, 115-131 http://asc.uw.edu.pl/theamericanist/vol/vol-27-toc.html

Vos, T. & Li, Y. (2013). Justifying commercialization: Legitimating discourses and the rise of American advertising. Journalism & Mass Communication Quarterly, 90(3), 559-580. http://jmq.sagepub.com/content/90/3/559.abstract