Eastern Michigan University
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Elena SV Flys

Assistant Professor of Arts & Entertainment Management/Arts Administration

Elena SV Flys 307 King




-        Ph.D. In Communication, Education and Society with a dissertation in Audience Reception and Accessible Theatre, University of Alcala

-        MA in Communication and Social Issues, Rey Juan Carlos University

-        MA in Theatre History, University of Alcala

-        BA in Theatre, Royal Drama School

-        BA in Advertisement and Public Relations, Complutense University

Professional Associations/Memberships

-        Association of Arts Administration Educators, DEI Member Committee

-        Association in Theatre Education, Member of the Selection Committee for the Award in Leadership in Community Based Theatre and Civic Engagement (ATHE 2015)

Representative Courses Taught

-        CTAR 140 Script Analysis

-        CTAR 452 Arts Management

-        CTAR 453 Marketing in the Arts

-        CTAR 601 Performance Inquiry

-        CTAR 677 Research Techniques


-        Arts Management, BA –major and minor
-        Arts Administration, MA


Dr. SV Flys is very excited to join EMU as an Assistant Professor in Arts & Entertainment Management (Arts Administration). She grew up in Madrid, Spain. She has two bachelor degrees, one in Theatre and the other in Advertising & Public Relations She has a great deal of professional experience as an arts manager in nonprofit (Desconocid@s Teatro) and for profit art organizations (Vistapalabra S.L). In 2010 she started combining her professional life with her doctoral studies in Audience Reception and Accessibility, earning 4 Master Degrees and a Ph.D. Her dissertation was evaluated with the highest rating Cum Laude and candidate for special honors, and it was also highlighted as some of the most relevant research in developing new theatrical codes for accessibility in the “Guide to Theatre Accessibility” of the Ministry of Social Services, Health and Equality of Spain (2013). Today she continues her work as a teacher and a researcher following her belief that the arts are crucial for the development of healthy and vibrant communities. Her research focuses on audience reception, social integration and community building. She is interested in the questions of how we reach new audiences, how we make the arts accessible for all, and how this further accessibility might encourage social integration. Her belief is that social issues, such as embracing diversity or dealing with economic and environmental crises can be addressed through the arts, fostering community development.