Communication, Media & Theatre Arts

Biography

Jamie Ward has been a faculty member in the Public Relations Program at Eastern Michigan University (EMU) since 2015.  Currently she teaches a variety of public relations and communication undergraduate and graduate courses. In addition, Dr. Ward serves as the faculty adviser of the EMU Public Relations Student Society of America Eleanor Wright Chapter, faculty adviser of Thrifted Threads, and as a faculty mentor for the EMU Center for Digital Engagement. Prior to entering academia, Dr. Ward spent more than a decade in the nonprofit sector working to help nonprofit organizations advance their cause through strategic public relations. Her extensive background includes strategic development, branding, and storytelling for advocacy and engagement.

As an avid researcher and writer, Dr. Ward is a contributor to PR News and Public Relations Journal as well as several additional peer reviewed journals. She is a noted speaker who frequently presents at national and international conferences and business events on topics related to public relations, storytelling, social media, crisis communication and ethics.

Dr. Ward is (co)author of the following books: Public Relations Principles: Current. Proven. Practical, A Practical Guide to Ethics in Public Relations and Veteran Friendships Across Lifetimes: Brothers and Sisters in Arms.

Education

• Ph.D. Bowling Green State University
• M.A. Eastern Michigan University
• B.A. University of Michigan - Dearborn

Courses

COMM 681 Social Media

CTAC 124 Foundations of Speech Communication

PURL 201 Public Relations and Public Responsibility

PURL 221 Fundamentals of Social Media

PURL 312 Introduction to Public Relations

PURL 333 Integrated Campaigns

PURL 403 The Agency

Publications and Presentations

Ward, J. & Agozzino, A. (2020). Public Relations Principles: Current. Proven. Practical. Stukent. Luttrell, R., & Ward, J.  (2018) A Practical Guide to Ethics in Public Relations, Rowman & Littlefield Publishers.

Ward, J. & Luttrell, R. (2018). Looking in to see out: An Introspective Approach to Teaching Ethics in PR.Journal of Public Relations Education, 4(2), 123-127. (Top Paper)

Ward, J. (2017) Veteran Friendships Across Lifetimes: Brothers and Sisters in Arms, Lexington Books.

Ward, J. (2017). Hope, Unification and Resentment: A Metaphorical Analysis of Music Lyrics Written in Response to the September 11, 2001 Terrorist Attacks. In Viewpoints on Media Effects: Pseudo Reality and Its Influence on Media Consumers.

Ward, J.& Luttrell, R. (2017). Cultivating the Intergenerational Workplace Paradigm: 5 Key Factors. PR News, The Book of Employee Communications Strategies and Tactics, 6. New York, NY: PR News Press.

Ward, J. (2015). Riding the Wave: How the ALS Ice Bucket Challenge used storytelling and user-generated content to embrace slacktivism. In Public  Relations and Participatory Culture: Fandom, Social Media and Community Engagement. New York, NY: Routledge.

Advising

Mon/Weds 9:30 a.m.-12:30 p.m.
All Meetings via Zoom. Email for the link or other times to meet.

Grants, Honors and Awards

2020 Ronald W. Collins Distinguished Faculty Teaching I Award