News and Announcements

EMU Today: Episode 2

The second episode of Eastern Michigan University's new EMU Today TV program includes interviews with Student Body President Miles Payne and a segment with Professor Lewis Hershey, head of the department of marketing and professor of marketing in the University’s College of Business. Payne's discussion focuses on Student Government priorities for the year and the segment with Professor Hershey focuses on the new EMU Sales Institutute for business students.


The Digital Marketing Workshop 2018

Attendees of the Digital Marketing Workshop

There were over 250 attendees at the seventh annual Digital Marketing Workshop this year including students, faculty, staff, alumni and professionals! The keynote with Zingerman’s Service Network’s Director of Marketing, Jenn Hayman was a huge success as she told the crowd how her 11 person team manages all of the Zingerman’s brand's marketing efforts based on three crucial “ingredients”: passion, storytelling and breaking the rules. View thepresentations slides to learn more about the keynote session.

The breakout sessions were also filled with information about the world of digital marketing. The first session, The New Face of Retail, focused on how the retail industry is using digital marketing. Sales on Steroids, the second breakout session, focused on how organizations are utilizing digital marketing to gain sales. After the networking and clinic student presentation, two more breakout sessions talked about the evolution of digital. Building Your Local Brand discussed how local brands are gaining traction with digital marketing and the New Face of Services focused on the way digital is transforming the service industry.

View theTwitter recap to learn more about the information the panelists shared and view theirpresentation slides. Keep up with The Center For Digital Engagement onFacebook,Twitter andInstagram to stay up to date on program happenings and registration for the next Digital Marketing Workshop!


COB Fall Newsletter

See what the COB has been up to this semester in the College of Business Fall Newsletter [PDF].

EMU Today: Episode 1

Produced by Eastern Michigan University's School of Communication, Media & Theatre Arts in the College of Arts and Sciences, in conjunction with the College of Business, the program features positive programs and initiatives across the university.

EMU Today

Eastern Michigan University launched a new interview-style television program, EMU Today, to discuss the great things happening at EMU! Read the full story.

EMU's College of Business Among the Nation's Best

Eastern's online programs in the College of Business have been ranked among the nation's best in the annual list of top graduate programs compiled by U.S. News and World Report. Read the full story.


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