Anne L Balazs

Anne L. Balazs

Professor of Marketing

473 Owen



  • Ph.D. University of Massachusetts, Amherst
  • AB Smith College

Professional Summary

Anne L. Balazs is the interim dean of the College of Business. She was formerly head of the Marketing Department prior to her ACE Fellowship in 2013–14. Her research in the areas of internet and retail strategy, sales force management, health care marketing and elderly consumer behavior has appeared in the Journal of International Marketing, Journal of Consumer Affairs, Psychology & Marketing and the Journal of Business Research. Her work has been funded by the International Council of Shopping Centers and the Richard D. Irwin Publishing Company. Dr. Balazs is an active member of the Academy of Marketing Science, the American Marketing Association and AAUW. She has served as a board member of the Association for Health Care Research and the International Society for Quality of Life Studies. Her professional service activities include work with the Southern Association of Colleges and Schools (SACS), the Association for Collegiate Business Schools and Programs (ACBSP) and reviewing for the Journal of the Academy of Marketing Science, Journal of Business Research and the Journal of Macromarketing. She serves on the editorial review boards of Global Advances in Business Communication Journal.

Courses Taught

  • Sales Management
  • Retail and Channel Management
  • Principles of Marketing
  • Marketing Research
  • Qualitative Research Methods
  • International Marketing
  • Co-op and Internship

Research Interests & Projects

Dr. Balazs' research interests include retail strategy, quality of life/health care marketing, salesperson performance, internet advertising and communication. Her research has appeared in the Journal of Business Research, Journal of Shopping Center Research, Journal of International Marketing, Journal of Health Communication, Journal of Consumer Affairs and Psychology & Marketing.

Selected Publications

  • Balazs, A.L., Dehghan, A., Dugger, J., Dobrzykowski, D. (2014). “The Antecedents of Student Loyalty in Online Programs,” International Journal of Educational Management, Vol. 28, No. 1, 15-35.
  • Balazs, A.L., Mazey, M., (2014). “Strategies for Effective Shared Governance” in Academic Leadership in Higher Education: From the Top Down and Bottom Up, Robert Sternberg (ed.).
  • Balazs, A. L. (2014) “Forever Young: The New Aging Consumer in the Marketplace,” in Aging, Media, and Culture, C. Lee Harrington, Denise D. Bielby, and Anthony R. Bardo (eds.), New York: Lexington Books, 25-36.
  • Balazs, A. L. (2013). From Frail to Forever Young: Changing Portrayals of the Elderly in Advertising. Association for Marketing and Health Care Research Conference.
  • Balazs, A. L., McCullough, T., & Rule, A. (2012). Whither Health Care Marketing in the Academy...and in the Field? Association for Marketing and Health Care Research Conference.

Professional Affiliations

  • American Association of University Women
  • American Marketing Association
  • Academy of Marketing Science
  • Beta Gamma Sigma