Anne L. Balazs is the interim dean of the College of Business. She was formerly head of the Marketing Department prior to her ACE Fellowship in 2013–14. Her research in the areas of internet and retail strategy, sales force management, health care marketing and elderly consumer behavior has appeared in the Journal of International Marketing, Journal of Consumer Affairs, Psychology & Marketing and the Journal of Business Research. Her work has been funded by the International Council of Shopping Centers and the Richard D. Irwin Publishing Company. Dr. Balazs is an active member of the Academy of Marketing Science, the American Marketing Association and AAUW. She has served as a board member of the Association for Health Care Research and the International Society for Quality of Life Studies. Her professional service activities include work with the Southern Association of Colleges and Schools (SACS), the Association for Collegiate Business Schools and Programs (ACBSP) and reviewing for the Journal of the Academy of Marketing Science, Journal of Business Research and the Journal of Macromarketing. She serves on the editorial review boards of Global Advances in Business Communication Journal.
Dr. Balazs' research interests include retail strategy, quality of life/health care marketing, salesperson performance, internet advertising and communication. Her research has appeared in the Journal of Business Research, Journal of Shopping Center Research, Journal of International Marketing, Journal of Health Communication, Journal of Consumer Affairs and Psychology & Marketing.