Radding brings experience in campaign strategic planning and creative strategy to the IMC program. His agency experience includes the creation, supervision and production of large, integrated, consumer and business-to-business, cross-channel marketing and promotion campaigns. His clients include a variety of entities from global organizations to start-ups and government organizations such as General Motors, Ford, Saab, Subaru, Northwest Airlines, Toyota's Hino Truck Division, Cox Communications, ACDelco, Ann Arbor State Bank and several Michigan counties. He has hands-on experience in creative direction, art direction, graphic design, copywriting, production, presentations, coaching, brainstorm facilitation, process improvement and manages his own creative consultancy. He is a regular speaker on branding and marketing measurement.