Lewis Hershey


Department Head and Professor of Marketing


469C Owen




  • Ph. D. Louisiana State University
  • MA and BA The University of North Carolina at Chapel Hill
  • Licenses: Series 7, 63, 65, Life, Accident, and Health
  • Certificate in Risk Management, College of Financial Planning

Professional Summary

Dr. Hershey is the Head of the Department of Marketing and a Professor of Marketing at Eastern Michigan University. As an academician, Dr. Hershey has published widely in scholarly journals in such fields as financial planning, marketing theory, management theory, leadership, marketing education, information-processing and communications theory, narrative and literary criticism, intercultural communication, and classical rhetoric. Prior to coming to Michigan, he has taught at major universities in North Carolina, Louisiana, Missouri and Georgia. He is a former financial planner and business owner. As a consultant, Dr. Hershey created the first-to-market PowerPoint-based lecturing/learning systems for college textbooks. He has completed over fifty lecture supplement projects in support of major business textbooks in a wide variety of business fields, seen by over 3 million MBA candidates and undergraduate students. Dr. Hershey's computer-based lecturing systems have been used to support textbooks in marketing principles, marketing management, principles of management, organizational behavior, human resource management, strategic management, public relations, advertising, consumer behavior, business law, introduction to business, business communications, sociology, anthropology, production and operations management, economics, computer information systems, and engineering materials. He serves on the editorial review boards of the Academy of Marketing Studies Journal, The Journal of Business Studies, Services Marketing Quarterly, and as a guest reviewer for special issues on pedagogy for the Marketing Education Review.

Research Interests & Projects

Dr. Hershey's research interests include the marketing of retail financial services, health services marketing, qualitative marketing research, marketing education, and consumer behavior and human information processing. His research has appeared in several journals including Journal of Financial Service Professionals, Academy of Marketing Studies Journal, Journal of Information Privacy and Security, Qualitative Marketing Research, Review of Business Research, Journal of Business and Leadership, Health Marketing Quarterly, International Journal of Commerce and Management, Services Marketing Quarterly, Anthropology and Humanism Quarterly, Southern Speech Communication Journal, Rhetoric Society Quarterly, Academy of Educational Leadership Journal, and the Marketing Education Review.

Selected Publications

Hershey, Lewis, and Annemarie Kelly (2019),"“Using Roth Conversions of Legacy Retirement Plans to Fund Special Needs Planning, [PDF]Journal of Financial Service Professionals,” 73, (2) 80-88.

Kelly, Annemarie and Lewis Hershey (2018), "A 50 State Review of ABLE Act 529A Accounts [PDF]," Journal of Financial Service Professionals, 72 (2), 69-84.

Hershey, Lewis, Annemarie Kelly and Boris Abbey,(2017), "Enabling ABLE: Five Potential Positives for Implementing the ABLE Act [PDF]," Journal of Financial Service Professionals, 71(2), 60-68.

Hershey, Lewis, Annemarie Kelly and Boris Abbey,(2017), "Disabling ABLE: Five Possible Pitfalls When Implementing the ABLE Act [PDF]," Journal of Financial Service Professionals, 71(2), 70-78.

Abbey, Boris and Lewis Hershey (2016), "Does the ABLE Act Enable the Wealthy and Disable the Poor? [PDF]" Journal of Financial Service Professionals, 70 (2), 46-52.

Hershey, Lewis, Boris Abbey, Terry Stanaland, and Terry Owens (2015), "When to Stretch and When NOT Stretch an Inherited IRA: The Special Case of the Special Needs Trust [PDF]," Journal of Financial Service Professionals, 69 (2), 59-66.

Dubas, Khalid Lewis Hershey and Saeed Dubas (2015),"An Evaluation of the Walk-in and Online Counterparts of Leading US Stores [PDF] Academy of Marketing Studies Journal, 91, (1), 166-176.

Professional Affiliations

  • The Society of Financial Service Professionals
  • The American Marketing Association
  • The Society for Marketing Advances

Additional Information

Curriculum Vitae

Download Dr. Hershey's CV [PDF]