Sam Fullerton

Sam Fullerton

Professor of Marketing


454 Owen



  • Ph.D. Michigan State University
  • MS Memphis State University
  • BBA Memphis State University

Professional Summary

Dr. Fullerton teaches undergraduate and graduate courses in introductory marketing, sports marketing, marketing research, and international marketing. Dr. Fullerton has taken sabbatical leaves as a visiting professor in New Zealand. His research in business and consumer ethics, sports marketing, and cross-cultural comparisons of consumer attitudes has been published in journals such as the Journal of Business Ethics, Sport Marketing Quarterly, and Psychology and Marketing. He also has served as program chair and proceedings editor for conferences held by the Academy of Business Administration since 1994, and has presented and published numerous articles at national and international conferences.

Courses Taught

  • MKTG 360 Principles of Marketing
  • MKTG 368 Marketing Strategy
  • MKTG 425 Sports and Event Marketing
  • MKTG 460 International Marketing
  • MKTG 470 Marketing Research
  • MKTG 426 Sponsorship
  • MKTG 510 Marketing Management

Research Interests & Projects

Dr. Fullerton's research has focused on business ethics, consumer ethics, marketing education and sports marketing. He has co-authored numerous articles with international colleagues including collaborators from New Zealand, Australia, South Africa, and Canada. His publications have received numerous awards.

Selected Publications

Jungki Lee and Sam Fullerton,(2018) “Jungki Lee and Sam Fullerton, “An Examination of the (Un)Acceptance Associated with Consumers’ Ethically Questionable Behaviors in South Korea and the United States,” accepted for publication in the Journal of Global Marketing.

Jungki Lee and Sam Fullerton (2018), “An Examination of Korean Consumers’ Sentiments toward Technology-based Business Practices,” the Journal of International Consumer Marketing,, pp. 1-16.          

Sam Fullerton, Roger Brooksbank and Larry Neale (2017), “Consumer Perspectives on the Ethics of an Array of Technology-based Marketing Strategies: An Exploratory Study,” Asia Pacific Journal of Marketing and Logistics, Vol. 29, No. 5, pp. 1079-1096.

Christo Bisschoff and Sam Fullerton (2017), “A Parallel of Patient Proactivity Behaviours and Attitudes between the Republic of South Africa and the United States of America,” International Review of Management and Marketing, Vol. 7, No. 3, pp. 93-104.

Jungki Lee and Sam Fullerton (2016), “Organizational Loss and its Impact on the Acceptance of Consumers' Ethically Questionable Behaviors in South Korea,” Journal of Korea Service Management Society, 17(3), pp. 233-249.   

Christo Bisschoff, Sam Fullerton and Christoff Botha, “An Attitudinal Analysis of Different Groups of Managers towards Business Ethics in South Africa,” Journal of Social Sciences, Vol. 40, No. 3, 2014, pp. 385-395.

Professional Affiliations

  • American Marketing Association
  • Beta Gamma Sigma
  • Golden Key National Honor Society Honorary
  • Marketing Management Association
  • Society for Marketing Advances
  • Sport Management Alliance of Australia & New Zealand