Selected Publications
Gardner, John C., Carl B. McGowan, Jr., and Susan E. Moeller. "Using Accounting Information for Financial Planning and Forecasting: An Application of the Sustainable Growth Model Using of Coca-Cola," Journal of Business Case Studies, forthcoming.
Gardner, John C., Carl B. McGowan, Jr., and Susan E. Moeller. "Calculating the Weighted Average Cost of Capital for the Telephone Industry in Russia," Journal of Case Research in Business and Economics," Volume 6, Number 10, November/December 2010, pp. 103-109.
Gardner, John C., Carl B. McGowan, Jr., and Susan E. Moeller. "Calculating the Beta Coefficient and Required Rate of Return for Coca-Cola," Journal of Business Case Studies, Volume 6, Number 6, November/December 2010, pp. 77-83.
Gardner, John C., Carl B. McGowan, Jr., and Susan E. Moeller. "Using Microsoft Corporation to Demonstrate the Optimal Capital Structure Trade-off Theory," Journal of Economic and Financial Education, Winter 2010, Volume 9, Number 2, pp. 29-37.
Gardner, John C., Carl B. McGowan, Jr., and Susan E. Moeller. "Applying the Teacher Scholar Model in the School of Business," American Journal of Business Education, Volume 3, Number 6, June 2010, pp. 85-89.