The principles outlined here apply to all of us, and to every communication. And when we practice them consistently, we communicate in a cohesive, approachable way that expresses our point clearly and authentically.
Our brand identity is more than our logo. It’s a system of core elements and guiding principles that combine to create a distinctive look and feel that people will immediately recognize as Eastern Michigan.
When we execute our brand, there’s a reason behind every visual or verbal decision. This document is designed to help you make those decisions. It reflects the thought process that went into creating the brand and offers guidelines for making it work.