A unit identity lockup is what we previously called a department logo. Lockups allow units to leverage the Eastern Michigan University brand and enhance their profile as part of a larger institution. Lockups are not intended to serve as titles, mastheads or the primary visual focus of any piece of communication.
Lockups are not used in website headers, business cards or stationery—all of which have templates designed to display the unit name in plain text.
Get more information on unit lockups [PDF].