The guidelines and policies listed on this site apply to all Eastern Michigan University faculty, students, and staff, as well as licensees and vendors producing communications or products for or on behalf of EMU employees, units, or programs. Please refer to the official board policy on licensing for more information about commercial and non-commercial use of EMU marks

Primary Usage

The Eastern Michigan University wordmark is our official mark. It may be used alone or in conjunction with the Block E logo. The logo should never be recreated or typeset. Always use official logo files available from the this site. New logos that do not align with the brand will not be approved for development.

Prohibited Usage

Neither the name of Eastern Michigan University nor any University trademark, including University colors, may be used in any way that states or implies endorsement of a commercial product or service, gives a false impression, is misleading, or could cause confusion regarding the University’s relationship to any person or entity.

The University marks should not be altered in any way. Do not use any part of the marks, including the Block E, as part of another word. Do not add words, letters, images or any other new elements to the marks. Do not use colors outside of EMU's official brand color scheme. 


Vertical Wordmark

Eastern Michigan Wordmark

Download Vertical Wordmark files [zip].

Horizontal Wordmark

Eastern Michigan Wordmark

Download Horizontal Wordmark files [zip].

Boxed E Wordmark

Eastern Michigan Wordmark

Download Boxed E Wordmark files [zip].


Use this horizontal version, with the full institution name on one line, when vertical space is limited or readability is an issue.


The stacked version of the signature should be used whenever the layout allows. Stacked versions are reserved for applications where the area for the logo is restricted horizontally.

Block E

Our Block E logo represents the universal pride and energy at Eastern Michigan.

The Block E logo is a very familiar symbol of the EMU community. Because this letterform carries with it a great deal of brand equity, it only makes sense to use it in a more prominent way, to reinforce the brand.