Social Media "E-Influencer" Program

The Eastern Michigan University Social Media Influencer is designed to positively:

  • Inspire, influence, and invoke the culture of Eastern Michigan University through social media
  • Showcase TRUEMU pride through the sharing of programs, events, etc.
    • Bring awareness to Eastern Michigan University - academic and sports programs,
    • Sharing of key communication messages that are important to the overall university audience.
  • Increase volume of overall comments, likes, retweets, shares on the University social media channels from students, alumni, faculty, staff and EMU community members.
E Influencer Logo

 

  • Who can become an EMU Social Media Influencer? Expand dropdown
    • A current student (first time student, transfer, international, in-campus, off- campus, etc.)
    • An alumni (Must have attended and graduated from Eastern Michigan University).
  • What does an EMU Social Media Influencer do? Expand dropdown
    • As an influencer, you are the connection between EMU and the university community via social media.  As an influencer, you will be sharing EMU stories, insights and other social media driven ideas with your audience.
      • This may include but is not limited to: sharing of events for students, alumni and overall EMU Community, student organizations events, University campaigns, etc.
    • As an influencer, you are committed to encouraging students, faculty and staff to share in on the online presence at Eastern Michigan University.
    • Comment, like, share positive EMU posts/tweets and stories.
  • What are the benefits of being an EMU Social Media Influencer? Expand dropdown
    • Résumè building experience
    • Opportunity to work closely with EMU Division of Communications
    • Increase connection and exposure to Eastern Michigan University
    • Professional development opportunities
    • Potential exposure & recognition on the official Eastern Michigan University social media channels
    • #TRUEMU Swag and more...
  • What are the EMU Social Media Influencers responsibilities (current student)? Expand dropdown
    • Align with the mission and vision of the Eastern Michigan University.
    • Must adhere to the Eastern Michigan University Student Code of Conduct
    • Have a clean and respectful online presence.
    • Be authentic, embody energy, excitement and the #TRUEMU spirit
    • Must be a current EMU undergraduate or graduate student; Dedicated and ecstatic about their major and Eastern Michigan University.
    • Highly motivated and involved on campus or within the campus community
    • Commit a full academic year (Fall and Winter) to the program; Commit 2-10 hours weekly (based on Ambassador’s schedule)
    • Add your ambassador status in your social bios.
    • Attend the virtual monthly ambassador meetings led by the Eastern Michigan Social Media Team
    • Regularly post to your social media accounts about your lifestyle as an EMU student, and include #TRUEMU in your posts.
      • Ambassador will write or record 1 video blog a month.
      • Tweet or post at least 3 posts weekly that is EMU related.
      • Conduct 1 Snapchat and Instagram story takeover a month.
  • What are the EMU Social Media Influencers responsibilities (alumni)? Expand dropdown
    • Align with the mission and vision of the Eastern Michigan University.
    • Must adhere to the Eastern Michigan University Student Code of Conduct
    • Have a clean and respectful online presence.
    • Be authentic, embody energy, excitement and the #TRUEMU spirit
    • Must be an EMU alumni
    • Highly motivated and involved about Eastern Michigan University and EMU community
    • Commit a full academic year (Fall and Winter) to the program; Commit 2-10 hours weekly (based on Ambassador’s availability)
    • Add your ambassador status in your social bios.
    • Attend the virtual monthly ambassador meetings led by the Eastern Michigan Social Media Team
    • Regularly post to your social media accounts about your lifestyle as an EMU alumni, and include #TRUEMU in your posts.
      • Ambassador is asked to write or record 1 video blog a semester.
      • Tweet or post at least 3 posts weekly that is EMU related.
      • Conduct 1 Snapchat and Instagram story takeover a semester.

 

Application Form