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Dr. David Leapard


Business, Management, Marketing, and Technology

School of Technology and Professional Services Management

111 Sill Hall



1) Ph.D., Marketing Education, University of South Carolina, Columbia, S. C., 1986.
2) Master of Education, Marketing Education, University of South Carolina, Columbia, S. C., 1979.
3) Bachelor of Science, Economics, Georgia Southern University, 1973
David Leapard

Professional Summary

Interests and Expertise

Business Education, Economic Education, International Business, Marketing Education.


  • BEDU 100, Contemporary Business.
  • BEDU 200, Principles of Marketing and Office Education.
  • BEDU 250, Personal Finance.
  • BEDU 366, Methods of Marketing Education.
  • BEDU 367, Curriculum of Marketing Education.
  • BEDU 379, International Comparative Business Dimensions: Japan.
  • Supervision of Student Teachers
  • BEDU 569, Foundations of Vocational Education

Selected Publications

  • Toward a more perfect union: Evolution of the European currency unit Journal of Education for Business; Washington; Jul/Aug 1998; David W Leapard;Ashton I Vermallay;
  • Abstract:
  • The European community has been making a diligent effort to establish a common currency to enhance its position in the world marketplace. Though efforts have been quite exhaustive, few outside the continent have a clear understanding of what will ultimately occur and how. The Treaty of Maastricht has developed a blueprint for participating nations that, if followed, will ultimately result in a common ...
  • NAFTA revisited--a scorecard on international trade Journal of Education for Business; Washington; Nov/Dec 1996; Leapard, David W;Veramallay, Ashton J;
  • Abstract:
  • Leapard and Veramallay examine what was predicted to happen as a result of the passage of the North American Free Trade Agreement (NAFTA) and what actually did happen from a statistical and analytical perspective. Empirical evidence lends support to the desired outcomes of NAFTA and indicates that the overall effect has been positive.
  • "The Japanese Approach to Business Education-What can we Learn?", International Society for Business Education Newsletter, Vol. 25, No.2., Spring 1995.
  • "The NAFTA Reality - What Business Education Students Need to Know", Business Education Forum, April 1995.
  • "The North American Free Trade Agreement and Other Global Issues", Journal of the Chamber of Commerce, Glasgow, Scotland, November 1993.
  • "A Capital Idea - The Teaching of Economics through Business Education", Business Education Forum, December 1993.

Selected Presentations

  • “A Fresh Perspective on the Japanese Economy,” Workshop presentation to University of Birmingham, United Kingdom, September 23, 2011.
  • “Among International Economies; Don’t Forget About Japan,” presented to the annual meeting of the Council on Economic Education, Miami, Fl., October 8, 2010.
  • Leapard, David W., “Doing Business in the USA,” Presentation to Association for Career and Technical Education Annual Meeting, Las Vegas , NV, December 15, 2007.
  • Leapard, David W., “Doing Business in the United States.” Presentation to Annual Meeting Of National Council on Economic Education, New York, NY, October 15, 2007.
  • Leapard, David W., Ashton I. Veramallay, K. Wayne Hast. “International Perspectives” Session, Eastern Economic Association Annual Meeting, February 20, 2004, New York, NY. Discussion among participants and with audience.
  • "After NAFTA: Targeting the Asia-Pacific Trade Region", Eastern Economic Association annual meeting, Washington, D.C., April 5, 1997.
  • "GATT and NAFTA: What Students Need to Know", Eastern Economic Association, New York City, NY, March 17, 1995.
  • Basic Economics Workshop, topic, Specialized American Business Internship Training Program, University of Michigan Dearborn Campus, March 10, 1995.
  • "Infusing Michigan Core Curriculum Standards K-12", EconomicsAmerica Teacher Workshop; Ionia, MI February 20, 1995.
  • "Basic Economics for History Teachers", Utica Community Schools, Shelby Township, MI, March 1994.
  • "An Economics Primer for Social Studies Teachers", Michigan Council for the Social Studies, State Conference, February 1994.
  • Presenter, 1994 Upper Peninsula Fall Conference, The Seaborg Center, Northern Michigan University, Marquette, MI October 1994.
  • "The North American Free Trade Agreement, Japan, and Other Global Issues", 65th International Conference of the Societe Internationale pour l'Enseignment Commercial, Vancouver, British Columbia, Canada, July 25-30, 1993.
  • "Integration of Economics into Business Education", 1993 Summer Business Education Conference, Visions for a High-Tech World, Eastern Michigan University, Summer, 1993.

Professional Memberships and Affiliations


Awards and Patents

Additional Information

A native of South Carolina, Dr. Leapard is a Marketing specialist in the Business, Management, and Marketing & Technology Program for students seeking teaching certification in the BMMT subject area. He joined the EMU faculty in 1992 after serving as a high school teacher of Marketing Education in South Carolina for ten years and Assistant Director of a Career Education Center for four years. Professional affiliations include the National Council of Economic Education, Eastern Economic Association, and National Business Education Association.

In Fall 2000, Dr. Leapard served as Visiting Scholar to the Japan Center for Michigan Universities in Hikone, Japan. He has served as secretary to the EMU Graduate Council and Department Representative to the COT Faculty Council. In Fall 2005 Dr. Leapard was invited to return to JCMU as a Visiting Scholar and also invited to teach a course at Shiga, a national Japanese University in Hikone. The course titled “Doing Business in the USA,” was taught to Japanese students. American students from his Comparative Business class at JCMU served as language assistants to the Japanese students enrolled in the course. He also developed the “Doing Business in the USA” course for offering to students at Universidad Latina Americana in Morelia, Mexico. The course has been developed in a 1 credit hour and 3 credit hour format.

In addition to his work in the international area, Dr. Leapard has always been a proponent of innovative teaching strategies and was one of the first professors in his department to pursue online offerings of his courses. He was successful in posting BMMT 100, Contemporary Business in an online format and, more recently, succeeded in adding an online version of BMMT 250, Personal Finance. Dr. Leapard attributes doubling of enrollment in Personal Finance to its offering in the online format.