Eastern Michigan University
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Jamie Ward

Assistant Professor, Public Relations

Jamie Ward 603K Pray-Harrold




Bowling Green State University, Bowling Green, OH

Ph.D. Media and Communication

Dissertation: "Hope, Unification and Resentment: A Metaphorical Analysis of Music Lyrics Written in Response to the Terrorist Attacks on September 11, 2011"

August 2005

Eastern Michigan University, Ypsilanti, MI
M.A. Communication and Theater Arts
August 2002

University of Michigan – Dearborn, Dearborn, MI
B.A. Communication
May 1999

Interests and Expertise

Jamie Ward, Ph.D. is an Assistant Professor of Public Relations at Eastern Michigan University. Jamie is a public relations practitioner with over a decade of university teaching experience.

Prior to entering academia, Jamie spent the first half of her career in nonprofit public relations where she worked with clients including the Girl Scouts of Macomb County, HAVEN, The Michigan Nonprofit Association, Girls Empowered, Make A Wish Foundation and several other Michigan based nonprofit organizations. Jamie also owned and operated her own public relations/graphic design firm, Unique Notions, catering to nonprofit organizations. She has designed and led several media training workshops, led multiple re-branding campaigns, managed crisis situations, and garnered local and national media coverage.

In academia, Jamie is a social scientist who uses methodologies and theories from communications, media studies, cultural studies, sociology and education. Her work focuses on storytelling for advocacy and engagement. She explores ideologies, frames and stereotypes within popular culture in order to bring marginalized perspectives and experiences into dialogues with dominant narratives. While seemingly disparate in topic, ranging from music lyrics to YouTube content, LGBT publics to war veterans, her work is linked by a commitment to examining the ways in which marginalized groups are constructed, transformed and challenged within popular culture spaces. Jamie has presented at local and national conferences and her research has been published in peer-reviewed journals including Public Relations Journal.  Jamie is the author/co-author of A Practical Guide to Ethics in Public Relations and Veteran Friendships Across Lifetimes: Brother and Sisters in Arms.


PURL 201 - Public Relations and Public Responsibility
PURL 221 - Fundamentals of Social Media
PURL 312 - Introduction to Public Relations
PURL 333 - Integrated Campaigns
PURL 403 - Agency
Faculty Advisor for the Eleanor Wright Chapter of PRSSA

Recent Publications and Presentations

Ward, J. & Luttrell, R.  (Forthcoming) A Practical Guide to Ethics in Public Relations, Rowman and Littlefield.

Ward, J.,& Luttrell, R. (2017). Cultivating the Intergenerational Workplace Paradigm: 5 Key Factors. In PR News, The Book of Employee Communications Strategies and Tactics Vol. 6. New York, NY: PR News Press. 

Ward, J. (2017). Hope, Unification and Resentment: A Metaphorical Analysis of Music Lyrics Written in Response to the September 11, 2001 Terrorist Attacks. In Viewpoints on Media Effects: Pseudo Reality and Its Influence on Media Consumers

Ward, J. (2017) Veteran Friendships Across Lifetimes: Brothers and Sisters in Arms Lexington Books.

Ward, J. (2015) Riding the Wave: How the ALS Ice Bucket Challenge used storytelling and user-generated content to embrace slacktivism. In Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement. New York, NY: Routledge.

Ward, J. (January 31, 2015). Stop Talking About Statistics and Start Telling Stories. PR News, Employee Communications Guidebook: PR’s roles in employee communications, 5(1), 47-49.

Ward, J. (June, 2013). The Next Dimension in Public Relations Campaigns: A Case Study of the It Gets Better Project, Diversity in Public Relations, Special issue Public Relations Journal , 7(2), 157-186.


November, 2017: Build Your Local Brand. EMU Center for Digital Engagement Digital Marketing Workshop: Moderator.

October, 2017: Going Rogue: Losing Control of Your Social Media. PRSA International Conference: Panel Presenter. 

March, 2017: Online Education: Pros, Cons and Creativity in the Online Classroom. Central States Communication Association: Panel Presenter.

February, 2017: Climate of Denial: #Flint Water Crisis. PRSA Detroit: Lead Presenter

November, 2016:  The Age of New Media: The Effectiveness of Multifaceted Campaigns in Social Advocacy. National Communication Association, (NCA). 

October, 2016: Climate of Denial: #Flint Water Crisis. PRSA International Conference. 

May, 2016: Teachers Connecting with Diverse Learners: Exploring the Multi-Generational Classroom. Great Lakes Conference on Teaching and Learning: Panel Presenter. 

May, 2016: Laying the Foundation to Success – Implementing Innovative Service-Learning Strategies Across Disciplines. Great Lakes Conference on Teaching and Learning: Lead Presenter.

April, 2016: The Power of Story: Storytelling from the Classroom to the Boardroom. Central States Communication Association – Lead Presenter. 

March, 2016: Media Relations and Crisis Communication Workshop. PRSA - Detroit APR Prep Session: Lead Presenter.

April, 2016: Let’s Not Forget the ‘Dark Side’: A Discussion of the Ways in which Social Media Influence Expression and Action in Education. Central States Communication Association.  

November, 2015: A Soldier’s Journey from Camaraderie to Contentment: How military friendships off the battlefield assist soldier’s in obtaining comfort with the past, happiness in the present, and hope for the future. National Communication Association, (NCA): Lead Presenter. 

June, 2015: Dragonfly Effect and Popular Culture. Requested by Natalie Tindall, Problems in Public Relations Graduate Course, Georgia State University.

February, 2015: The Power of Story: Storytelling from the Classroom to the Boardroom, Liberal Arts Network for Development (LAND) Conference, Grand Rapids, MI.