Eastern Michigan University
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Regina Luttrell

Associate Professor, Public Relations Program Coordinator

Regina Luttrell 603K Pray-Harrold




California Institute of Integral Studies,San Francisco, California
Ph.D. Transformative Studies, Communications Concentration
June 2012
Dissertation: “Social Networking Sites in the Public Relations Classroom: A Mixed Methods Analysis of Undergraduate Learning Outcomes Using WordPress, Facebook, and Twitter”

The College of Saint Rose, Albany, New York
M.A. Public Communications
May 2007
Master’s Thesis: “What Does It Mean To Be a PR Practitioner in Today’s Marketplace?”

Syracuse University, Utica campus, Utica, New York
B.A. Dual Major Journalism and English
May 1998

Interests and Expertise

Gina Luttrell, Ph.D. is an Associate Professor of Public Relations and Social Media at Eastern Michigan University. Upon accepting the position with the University, Gina played a pivotal role in further developing new curricula for the college’s undergraduate public relations program by creating multiple new courses necessary for success in the profession – The Agency, Integrated Campaigns, Social Media in PR, and Crisis Communication.

Prior to entering the educational field, she spent the first half of her career in corporate public relations and marketing. Her extensive background includes strategic development and implementation of public relations and social media, advertising, marketing, and corporate communications. She has led multiple re-branding campaigns, designed numerous web sites, managed high-level crisis situations, and garnered media coverage that included hits with the New York Times, the CBS Evening News, and the Associated Press.

Avid researcher and writer Gina publishes and discusses public relations, social media, and the Millennial generation’s roles both in the classroom and the workforce. Her first book, Social Media: How to Engage, Share, and Connect , garnered rave reviews and has been adopted as a valuable resource in many university PR and Social Media curricula across the nation. Her second book  The Millennial Mindset: Unraveling Fact from Fiction is due out April of 2016.

Connect with Dr. Luttrell on Twitter - @ginaluttrell 


PURL221 - Social Media in Public Relations
PURL 317 – Crisis Management for Public Relations
PURL 333 - Integrated Campaigns
PURL 403 - The Agency

Recent Publications and Presentations

Luttrell, R. & McGrath, K. (Forthcoming 2016) The Millennial MindsetRowman and Littlefield Publishers

Luttrell, R. (August 22, 2014) Social Media   How to Engage, Share, and Connect,  Rowman and Littlefield Publishers 

Luttrell, R., & McLean, D. (2013). A new generation of professionals: working with millennials in 5 easy steps. Public Relations Tactics, 20(4), 15.

Luttrell, R. (2013). An in-depth look at race: Creating a public relations plan. Communication Teacher, 1-7. doi: DOI:10.1080/17404622.2013.770156

Luttrell, R. (2013). Press pass: 5 questions to ask when writing news releases. Public Relations Tactics, 20(3), 14.

January 2012, "Press Kit Creation" National Communication Association: Assign This

July 2011, "Blog Writing"  National Communication Association: Assign This

January-February, 2008 “To Blog or Not to Blog” published in Aware

September-October, 2007 “Crisis Communication: What do you do?” published in Aware

“SnackerTracker Nutritional Guide” published 2007 (ed. Frances G. Weiss, MS RD, C.D.N.)


March, 2014: PRSA – Detroit APR Prep Session: Lead Presenter, “Media Training Workshop”

October, 2013:PRSA International Conference, Philadelphia, PA: Lead Presenter "The Integration of Public Relations: "Connecting & Cultivating the Next Generation of Leaders: The Millennial"

March, 2013: 2013 AAUP Conference on the State of Higher Education: Lead Presenter, “Cracking the Neomillennial Learning Code: Teaching in the 21st Century”

May, 2013: Great Lakes Conference on Teaching and Learning: Lead Presenter, "Bridging the Gap Between Students and Community: Applications in Designing Meaningful Academic Service-Learning Opportunities for Millennials"

April, 2013: Central States Communication Association (CSCA): Lead Presenter, “Transformations in the Public Relations Curricula”

April, 2013: Central States Communication Association (CSCA): Lead Presenter, “Term Papers in Online Learning”

March, 2013: 2013 PRSA – Detroit APR Prep Session: Lead Presenter, "Media Training Workshop"

October 2012, PRSA International Conference, San Francisco, California: Co-Presenter "The Integration of Public Relations: Can't We All Just Get Along?"

May 2012, Technologies in Education: Two workshop presentations; "Creating a Sense of Community in an Online Educational Environment" and "Importance of PLNs in Education for Professors and Students"

March 2012, Association for Education in Journalism and Mass Communication (AEJMC) Midwinter Conference at the University of Oklahoma: Lead Presenter, "Social Networking Sites in a Public Relations Classroom"

March 2012, Central States Communication Association (CSCA): Lead Presenter, "Learning the Fundamentals of Public Relations via Wordpress"

January 2011, "Capital Region's Leadership Development Media Day"

December 2010, NLI – Webinar: "Social Media Strategies and Tactics in Healthcare"

March 2010, "Media 2010: How Blogs Shape the New Conversation"

April 2009 Public Relations Society of American, Albany, New York Chapter “Blogging Etiquette for PR Practitioners”

Cornell Cooperative Ext., Albany, New York “Using Social Media in the Workplace,” May 2009

April 2007 Private Pay Conference, Verona, New York “Press for Success”

October 2007 Home Care Annual Conference “PR 101 Hands-On Workshop”