Jamie Ward

A photo of Jamie Ward

Assistant Professor

English Language and Literature

603K Pray-Harrold

734.487.0970

jward29@emich.edu

Education

  • Ph.D. Media and Communication, Bowling Green State University, Bowling Green, OH, August, 2005
    • Dissertation: "Hope, Unification and Resentment: A Metaphorical Analysis of Music Lyrics Written in Response to the Terrorist Attacks on September 11, 2011"
  • MA, Communication and Theater Arts, Eastern Michigan University, Ypsilanti, MI, August 2002
  • BA, Communication, University of Michigan – Dearborn, Dearborn, MI, May, 1999

Interests and Expertise

Jamie Ward, Ph.D. is an assistant professor of public relations at Eastern Michigan University. Jamie is a public relations practitioner with over a decade of university teaching experience.

Prior to entering academia, Jamie spent the first half of her career in nonprofit public relations where she worked with clients including the Girl Scouts of Macomb County, HAVEN, The Michigan Nonprofit Association, Girls Empowered, Make A Wish Foundation and several other Michigan based nonprofit organizations. Jamie also owned and operated her own public relations/graphic design firm, Unique Notions, catering to nonprofit organizations. She has designed and led several media training workshops, led multiple re-branding campaigns, managed crisis situations and garnered local and national media coverage.

In academia, Jamie is a social scientist who uses methodologies and theories from communications, media studies, cultural studies, sociology and education. Her work focuses on storytelling for advocacy and engagement. She explores ideologies, frames and stereotypes within popular culture in order to bring marginalized perspectives and experiences into dialogues with dominant narratives. While seemingly disparate in topic, ranging from music lyrics to YouTube content, LGBT publics to war veterans, her work is linked by a commitment to examining the ways in which marginalized groups are constructed, transformed and challenged within popular culture spaces. Jamie has presented at local and national conferences and her research has been published in peer-reviewed journals including Public Relations Journal. Jamie is the author/co-author of A Practical Guide to Ethics in Public Relations and Veteran Friendships Across Lifetimes: Brother and Sisters in Arms.

Courses

  • PURL 201 Public Relations and Public Responsibility
  • PURL 221 Fundamentals of Social Media
  • PURL 312 Introduction to Public Relations
  • PURL 333 Integrated Campaigns
  • PURL 403 Agency
  • Faculty advisor for the Eleanor Wright Chapter of PRSSA

Publications and Presentations

  • Ward, J. and Luttrell, R.  (Forthcoming) A Practical Guide to Ethics in Public Relations, Rowman and Littlefield.
  • Ward, J.,and Luttrell, R. (2017). Cultivating the Intergenerational Workplace Paradigm: 5 Key Factors. In PR News, The Book of Employee Communications Strategies and Tactics Vol. 6. New York, NY: PR News Press. 
  • Ward, J. (2017). Hope, Unification and Resentment: A Metaphorical Analysis of Music Lyrics Written in Response to the September 11, 2001 Terrorist Attacks. In Viewpoints on Media Effects: Pseudo Reality and Its Influence on Media Consumers.
  • Ward, J. (2017) Veteran Friendships Across Lifetimes: Brothers and Sisters in Arms Lexington Books.
  • Ward, J. (2015) Riding the Wave: How the ALS Ice Bucket Challenge used storytelling and user-generated content to embrace slacktivism. In Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement. New York, NY: Routledge.
  • Ward, J. (January 31, 2015). Stop Talking About Statistics and Start Telling Stories. PR News, Employee Communications Guidebook: PR’s roles in employee communications, 5(1), 47–49.
  • Ward, J. (June, 2013). The Next Dimension in Public Relations Campaigns: A Case Study of the It Gets Better Project, Diversity in Public Relations, Special issue Public Relations Journal, 7(2), 157–186.