Mike Siemasz


Written Communication 2015

Title: Content Marketer/ Writer at Compuware

“A degree in Written Communication teaches you a variety of skills that prepare you be a writer, communicator, and story teller in a professional capacity. The degree is applicable to multiple fields, including marketing, corporate communications, technical writing, and others. Not only do you learn to write well, you learn the ‘back end’ of writing, too—the fundamentals of good communication, information design, rhetoric, and other useful concepts and tools most people are unaware of. Having knowledge of these things and knowing how to apply them to writing is what enables you to have authority in a role as a communicator. Written Communication means being successful in making complex or unfamiliar concepts easy for others to understand. It also means making those ideas interesting for others. I think what that means is a story should be a backdrop for everything, even the most technical pieces. That’s because a writer is always trying to get a reader to act on something. Whatever I write should communicate an idea in a compelling or clear way that enables a reader to make an easy choice or at least think differently or more deeply about a concept. If you’re telling a story, you’re leading a reader and making it possible for them to make choices along the way.”