4.1 University Communications

Printable Version

Effective Date:

12-2-03

Revision Date:

10-25-18

University Policy Statement

To ensure that all communications are of high quality, represent EMU accurately, conform to policies approved by the Board of Regents and adhere to style and standards guidelines, it is University policy that all such communications be reviewed and approved by the Division of Communications unless otherwise specified by the Vice President for Communications or the President.

University Practice

The Division of Communications develops and maintains comprehensive style and standards guidelines, and reviews and approves material covered by this policy.

Responsibility for Implementation

The Vice President for Communication or his/her designee is responsible for administration and implementation of this policy.

Scope of Policy Coverage

This policy applies to all University employees, students, divisions, colleges, departments and University entities, and any persons working on University projects. Communications that utilize the name Eastern Michigan University, are paid for by University funds or funds administered through a University account, and are intended for off-campus distribution are subject to this policy. These include:

  • Publications and promotional materials used to generate awareness or action (includes but is not limited to brochures, postcards, flyers, posters, banners, programs, invitations, giveaway items). 
  • Advertising (includes but is not limited to print, broadcast, outdoor, digital, sponsorships). 
  • Digital communications (includes but is not limited to videos, photos, audio in electronic or physical formats).
  • Websites (includes all web pages that reside on www.emich.edu).
  • Social media (includes all channels [i.e., Facebook, Twitter, etc.] for all colleges, departments, programs, and other University entities).
  • External news distribution (includes but is not limited to press releases, news announcements).
  • All-campus email distribution.
  • Stationery (includes but is not limited to printed or digital letterhead, envelopes, business cards, permanent University name tags.)

The following are exempt from this policy:

  • Materials produced for classroom or educational use.
  • Materials produced for scholarly publications and presentations.
  • Advertisements for employment positions.
  • Materials intended only for on-campus distribution.
  • Material produced by student organizations (unless it bears a University mark.)
  • Material produced by student media.
  • Material produced by WEMU.
  • Material produced by Intercollegiate Athletics.
  • Forms and correspondence with approved University marks.
  • Advertisements for employment positions (unless they bear University marks).

Authority for Creation and Revision


Minutes of the Board of Regents, December 2, 2003; para. .6194M.
Minutes of the Board of Regents, October 25, 2018


Last Review Date: October 2018


University Policy Statement

To ensure that all communications are of high quality, represent EMU accurately, conform to policies approved by the Board of Regents and adhere to style and standards guidelines, it is University policy that all such communications be reviewed and approved by the Division of Communications unless otherwise specified by the Vice President for Communications or the President.

University Practice

The Division of Communications develops and maintains comprehensive style and standards guidelines, and reviews and approves material covered by this policy.

Responsibility for Implementation

The Vice President for Communication or his/her designee is responsible for administration and implementation of this policy.

Scope of Policy Coverage

This policy applies to all University employees, students, divisions, colleges, departments and University entities, and any persons working on University projects. Communications that utilize the name Eastern Michigan University, are paid for by University funds or funds administered through a University account, and are intended for off-campus distribution are subject to this policy. These include:

  • Publications and promotional materials used to generate awareness or action (includes but is not limited to brochures, postcards, flyers, posters, banners, programs, invitations, giveaway items). 
  • Advertising (includes but is not limited to print, broadcast, outdoor, digital, sponsorships). 
  • Digital communications (includes but is not limited to videos, photos, audio in electronic or physical formats).
  • Websites (includes all web pages that reside on www.emich.edu).
  • Social media (includes all channels [i.e., Facebook, Twitter, etc.] for all colleges, departments, programs, and other University entities).
  • External news distribution (includes but is not limited to press releases, news announcements).
  • All-campus email distribution.
  • Stationery (includes but is not limited to printed or digital letterhead, envelopes, business cards, permanent University name tags.)

The following are exempt from this policy:

  • Materials produced for classroom or educational use.
  • Materials produced for scholarly publications and presentations.
  • Advertisements for employment positions.
  • Materials intended only for on-campus distribution.
  • Material produced by student organizations (unless it bears a University mark.)
  • Material produced by student media.
  • Material produced by WEMU.
  • Material produced by Intercollegiate Athletics.
  • Forms and correspondence with approved University marks.
  • Advertisements for employment positions (unless they bear University marks).