4.5 Advertising, Sponsorships and Endorsements

Printable Version

Effective Date:

12-2-03

Revision Date:

10-25-18

University Policy Statement

In order to protect its reputation, ensure the integrity of its publications and venues and limit its liability as a consequence of advertising, Eastern Michigan University reserves the right to determine the nature and scope of advertising about the University, who may advertise and what they may advertise in EMU publications, at EMU venues, or on EMU property.

University Practice

Outbound Advertising and Sponsorships

Advertising and sponsorships by University entities must be approved by the Division of Communications prior to placement.  Employment advertising by Human Resources does not need to be approved by the Division of Communications.

Advertising and sponsorships by Intercollegiate Athletics must be approved by the Vice President for Intercollegiate Athletics prior to placement.

All advertising and sponsorships must adhere to University style and standards guidelines.  All purchasing of advertising and sponsorships must also follow University guidelines regarding the purchasing of goods and services, and such contracts must be reviewed by Legal Affairs.

Inbound Advertising and Sponsorships 

The University recognizes that there are potential sources of revenue from opportunities for advertising and sponsorships by businesses and organizations

As a general rule, advertising in event publications, sports venues, and on promotional products and giveaways (with licensing approval) is appropriate.  Advertising in student recruitment literature, academic materials and on website pages and social media is not allowed.  The University’s Vice President of Communications shall retain the discretion to allow or disallow such material.

Individuals, colleges, departments and other University entities seeking to sell advertising space or sponsorships must seek approval from the Division of Communications.  Coordination with unit leadership, the EMU Foundation, Legal Affairs, and Purchasing is recommended.  Working with these entities will help identify any potential conflicts of interest and duplication of efforts, and ensure relationships are developed appropriately for future opportunities.

The Vice President for Intercollegiate Athletics is responsible for approving the sale of advertising and sponsorships for athletic publications, events and venues.

The Associate Vice President of Student Affairs is responsible for approving the sale of advertising and sponsorships by registered student organizations.

Endorsements

No official University publication or statement and no activity carried out in the name of the University or by any individual officially acting on behalf of the University shall constitute or be construed as a University endorsement of any commercial product or service. Further, sponsorship and advertising consistent with this policy are not intended and shall not be deemed to constitute the University's endorsement of related commercial products or services.

Responsibility for Implementation

The Vice President for Communications, Vice President for Intercollegiate Athletics, Associate Vice President for Student Affairs, or his/her designees are responsible for administration and implementation of this policy.

Scope of Policy Coverage

The policy applies to all University employees, students, divisions, colleges, departments, and University entities, any persons working on University projects, and external vendors who have advertising/sponsorship contracts with the University.

WEMU and Student Media publishing under the guidelines of the University Student Media Board are exempt from this policy, but these divisions must still follow all University guidelines regarding the purchasing of goods and services, including review of contracts by the Office of Legal Affairs.  Coordination with the EMU Foundation is recommended.

Authority for Creation and Revision


Minutes of the Board of Regents, December 2, 2003; para. .6194M.
Minutes of the Board of Regents, October 25, 2018


Last Review Date: October 2018


University Policy Statement

In order to protect its reputation, ensure the integrity of its publications and venues and limit its liability as a consequence of advertising, Eastern Michigan University reserves the right to determine the nature and scope of advertising about the University, who may advertise and what they may advertise in EMU publications, at EMU venues, or on EMU property.

University Practice

Outbound Advertising and Sponsorships

Advertising and sponsorships by University entities must be approved by the Division of Communications prior to placement.  Employment advertising by Human Resources does not need to be approved by the Division of Communications.

Advertising and sponsorships by Intercollegiate Athletics must be approved by the Vice President for Intercollegiate Athletics prior to placement.

All advertising and sponsorships must adhere to University style and standards guidelines.  All purchasing of advertising and sponsorships must also follow University guidelines regarding the purchasing of goods and services, and such contracts must be reviewed by Legal Affairs.

Inbound Advertising and Sponsorships 

The University recognizes that there are potential sources of revenue from opportunities for advertising and sponsorships by businesses and organizations

As a general rule, advertising in event publications, sports venues, and on promotional products and giveaways (with licensing approval) is appropriate.  Advertising in student recruitment literature, academic materials and on website pages and social media is not allowed.  The University’s Vice President of Communications shall retain the discretion to allow or disallow such material.

Individuals, colleges, departments and other University entities seeking to sell advertising space or sponsorships must seek approval from the Division of Communications.  Coordination with unit leadership, the EMU Foundation, Legal Affairs, and Purchasing is recommended.  Working with these entities will help identify any potential conflicts of interest and duplication of efforts, and ensure relationships are developed appropriately for future opportunities.

The Vice President for Intercollegiate Athletics is responsible for approving the sale of advertising and sponsorships for athletic publications, events and venues.

The Associate Vice President of Student Affairs is responsible for approving the sale of advertising and sponsorships by registered student organizations.

Endorsements

No official University publication or statement and no activity carried out in the name of the University or by any individual officially acting on behalf of the University shall constitute or be construed as a University endorsement of any commercial product or service. Further, sponsorship and advertising consistent with this policy are not intended and shall not be deemed to constitute the University's endorsement of related commercial products or services.

Responsibility for Implementation

The Vice President for Communications, Vice President for Intercollegiate Athletics, Associate Vice President for Student Affairs, or his/her designees are responsible for administration and implementation of this policy.

Scope of Policy Coverage

The policy applies to all University employees, students, divisions, colleges, departments, and University entities, any persons working on University projects, and external vendors who have advertising/sponsorship contracts with the University.

WEMU and Student Media publishing under the guidelines of the University Student Media Board are exempt from this policy, but these divisions must still follow all University guidelines regarding the purchasing of goods and services, including review of contracts by the Office of Legal Affairs.  Coordination with the EMU Foundation is recommended.