Eastern Michigan University
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Joe Mercurio, MA, Eastern Michigan University, 1976

Lecturer II

Areas of Expertise


Joe earned his MA in sociology from EMU in 1976 including one year as a graduate assistant with research and teaching responsibilities. Following that, he pursued a career as an applied sociologist in the retail industry. At both Target and Walgreen’s he applied core sociological concepts and research methods to the development of retail and pharmacy strategies. His work was often an adaptation of sociological style fieldwork conducted throughout the US.  He also conducted extensive cross-cultural research, from structured consumer surveys to in-depth executive interviews, in China, Taiwan, Hong Kong and Japan.